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    Insights on AI search visibility, lead generation, and SME growth.


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    Featured

    If Your Finance Team Still Keys In Invoices, You Are Paying Twice for Every Bill

    Manual invoice processing costs £9–£23 per invoice. Automation brings that to £0.80–£4. The financial case is clear. Most SMEs just haven't run the numbers.

    Ethan SaundersFeb 18, 20268 min read

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    Buyer Behaviour Analysis

    Your Funnel Isn't Breaking. It's Already Broken.

    The traditional sales funnel didn't gradually decline. It collapsed. Buyers now research, compare, and rank vendors inside AI tools before you ever know they exist.

    Dylan HutchinsonFeb 17, 202614 min read
    This Week in AI Search

    This Week in AI Search (w/c 09/02/26)

    AI search stopped pretending. This week, the platforms dropped their masks and showed what they actually want: your data, your attention, and your money.

    Connor HoughtonFeb 16, 20268 min read
    The AI Visibility Breakdown

    The First Filter AI Applies to Your Business

    Before rankings, authority, or trust, AI checks one thing first. Whether it can explain what you do in a single sentence. If it can't, your business rarely appears.

    Ethan SaundersFeb 10, 20265 min read
    This Week in AI Search

    This Week in AI Search (w/c 02/02/26)

    AI search changed this week. Platforms stopped experimenting and started selling. They tightened control over answers. And they faced new security problems.

    Connor HoughtonFeb 9, 20267 min read
    Automate Your Business

    Why Automating Boring Work Makes Financial Sense

    Most companies don't need better technology. They need to stop wasting time on repetitive tasks. The financial case for automation is straightforward.

    Ethan SaundersFeb 4, 20266 min read
    This Week in AI Search

    This Week in AI Search (w/c 26/01/2026)

    AI search became more conversational, Yahoo joined the race, regulators pushed for opt-outs, and search moved into personal data.

    Connor HoughtonFeb 2, 20266 min read
    Buyer Behaviour Analysis

    Modern Acquisition is About Presence, Not Just Promotion

    Your buyers aren't searching anymore. They're asking ChatGPT which CRM to buy. They're getting shopping advice directly from Gemini. The click is dying, and AI is reshaping how acquisition works.

    Dylan HutchinsonJan 30, 20269 min read
    The AI Visibility Breakdown

    If AI Can't Explain What You Do, Your Customers Won't Either

    AI is changing how people find and choose businesses. When AI can't describe your business clearly, customers won't figure it out on their own.

    Ethan SaundersJan 28, 20266 min read
    Buyer Behaviour Analysis

    Your Customers Now Research Before They Ever See Your Site

    Many buyers now form opinions and narrow their options before they ever land on a company website. Research happens earlier, often inside AI-powered search experiences.

    Dylan HutchinsonJan 27, 20266 min read
    Automate Your Business

    If a Process Repeats, It Is a Candidate for Automation

    Most businesses think about automation at the wrong moment. A far more effective rule is simpler: If a process repeats, it is a candidate for automation.

    Ethan SaundersJan 23, 20267 min read
    This Week in AI Search

    This Week in AI Search (w/c 19/01/2026)

    AI search keeps changing fast. Here's what happened this week and why it matters for anyone trying to get found online.

    Connor HoughtonJan 26, 20265 min read
    The AI Visibility Breakdown

    Why Some Brands Show Up in AI Answers and Most Don't

    AI visibility follows patterns, and most businesses do not fit them. Learn what brands that consistently appear in AI-generated answers have in common.

    Ethan SaundersJan 21, 20267 min read
    This Week in AI Search

    This Week in AI Search (w/c 12/01/2026)

    AI isn't a future trend - it's now shaping how customers discover, compare, and transact. This week's headlines reflect another push toward AI-first answers, deeper platform integration, and evolving monetisation models.

    Connor HoughtonJan 19, 20268 min read

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