Insights on AI search visibility, lead generation, and SME growth.
Manual invoice processing costs £9–£23 per invoice. Automation brings that to £0.80–£4. The financial case is clear. Most SMEs just haven't run the numbers.
The traditional sales funnel didn't gradually decline. It collapsed. Buyers now research, compare, and rank vendors inside AI tools before you ever know they exist.
AI search stopped pretending. This week, the platforms dropped their masks and showed what they actually want: your data, your attention, and your money.
Before rankings, authority, or trust, AI checks one thing first. Whether it can explain what you do in a single sentence. If it can't, your business rarely appears.
AI search changed this week. Platforms stopped experimenting and started selling. They tightened control over answers. And they faced new security problems.
Most companies don't need better technology. They need to stop wasting time on repetitive tasks. The financial case for automation is straightforward.
AI search became more conversational, Yahoo joined the race, regulators pushed for opt-outs, and search moved into personal data.
Your buyers aren't searching anymore. They're asking ChatGPT which CRM to buy. They're getting shopping advice directly from Gemini. The click is dying, and AI is reshaping how acquisition works.
AI is changing how people find and choose businesses. When AI can't describe your business clearly, customers won't figure it out on their own.
Many buyers now form opinions and narrow their options before they ever land on a company website. Research happens earlier, often inside AI-powered search experiences.
Most businesses think about automation at the wrong moment. A far more effective rule is simpler: If a process repeats, it is a candidate for automation.
AI search keeps changing fast. Here's what happened this week and why it matters for anyone trying to get found online.
AI visibility follows patterns, and most businesses do not fit them. Learn what brands that consistently appear in AI-generated answers have in common.
AI isn't a future trend - it's now shaping how customers discover, compare, and transact. This week's headlines reflect another push toward AI-first answers, deeper platform integration, and evolving monetisation models.
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