Terms of Service & Client Agreement

1. Acceptance of Terms

By accessing or using the AireStream website or services, you agree to these Terms of Service. If you do not agree, you must not use our services.

2. Services Provided

AireStream provides the following services:

Free AI Discoverability Snapshot – automated analysis of a website's AI search visibility

Free Growth Assessment – a consultative review of your current AI visibility and growth opportunities, provided without charge or obligation

AI Visibility Benchmark – a one-off measurement service testing 100 buyer questions across five AI platforms. It does not include a review of your website, recommendations, or an implementation plan. The fee is creditable against an AI Strategy Programme or AI Advantage Programme commissioned within 60 days of delivery

AI Strategy Audit – a full-depth one-off analysis covering all 73 components across five audit categories: AI visibility, entity and schema, technical foundations, content and structure, and citations and authority, delivering findings and prioritised recommendations

AI Advantage Audit – our most comprehensive one-off analysis: everything in the AI Strategy Audit plus full competitive intelligence, including the same full-depth audit run on up to three competitors and a competitive displacement plan

AI Strategy Programme and AI Advantage Programme – a three-month engagement built on the corresponding audit. Month one delivers the audit report, prioritised recommendations, a walkthrough call, and access to the AireStream client portal containing an Implementation Checklist. Month two provides a named contact and email support on checklist items, answered within one business day, plus a mid-point check-in call. Month three delivers a full re-test of all 73 components and an ACTIVE GEO Report against your baseline. Support in month two is limited to items on the Implementation Checklist; work outside that scope is quoted separately

Implementation Services – done-for-you implementation of audit recommendations, available as a separate project engagement, scoped and quoted from your audit findings

AI Growth Partnership – a monthly service available after completion of an audit or programme, covering a monthly Visibility Benchmark and advisory call, a quarterly ACTIVE GEO Report re-scoring all 73 components, and alerts on significant position changes and major AI model updates

All services are advisory and system-based. We do not guarantee rankings, traffic, leads, revenue, or specific outcomes.

Some services, including the AI Discoverability Snapshot, are delivered using AI tools (including models and APIs provided by Anthropic, OpenAI, Google, Perplexity and Microsoft Azure OpenAI). By using these services, you acknowledge that your submitted data may be processed by third-party AI providers in accordance with our Privacy Policy.

3. No Professional Advice

Our services do not constitute legal, financial, or investment advice. You remain responsible for business decisions made using our insights.

4. Free Assessments

Free Growth Assessments are provided without obligation.

AireStream reserves the right to refuse or discontinue free assessments at any time.

5. Paid Services, Fees & Payment Terms

All fees, setup costs, and subscription terms are agreed in writing before work begins

Prices are exclusive of VAT unless stated otherwise

Setup fees are non-refundable once work has commenced

Invoices are payable within 14 days of issue unless otherwise agreed

Late payments may incur interest at 8% above the Bank of England base rate (pursuant to the Late Payment of Commercial Debts (Interest) Act 1998)

We reserve the right to suspend services for non-payment

Refunds are not provided except where required by law

6. Performance & Results

AireStream provides professional services based on industry best practices and works diligently to deliver value. However, we do not guarantee:

AI search recommendations or visibility

Search engine rankings or traffic

Lead volume or quality

Conversion rates

Revenue outcomes or ROI

Results depend on numerous factors outside our control, including:

Third-party platform algorithms and policies

Market conditions and competitor activity

Client implementation and follow-through

Quality of client's existing systems and data

Changes to AI and search technologies

7. Client Responsibilities

Clients agree to:

Provide accurate information

Grant access to necessary systems (where applicable)

Respond in a timely manner to requests

Delays caused by the client may impact delivery timelines.

8. Intellectual Property

All methodologies, frameworks, analyses, and materials provided by AireStream remain our intellectual property unless otherwise agreed in writing.

Clients may not resell, redistribute, or reuse materials commercially without permission.

9. Confidentiality

Each party agrees to keep the other party's confidential information strictly private and not to disclose it to any third party without prior written consent.

Confidential information means any non-public information disclosed by one party to the other in connection with these Terms, including but not limited to: business strategies, client data, methodologies, pricing, technical systems, and any information marked as confidential or that a reasonable person would understand to be confidential.

Confidential information does not include information that: (a) is or becomes publicly available through no breach of these Terms; (b) was already known to the receiving party at the time of disclosure; (c) is independently developed without use of the confidential information; or (d) must be disclosed by law, regulation, or court order.

Confidentiality obligations under this section survive the termination or expiry of these Terms for a period of two years.

9a. Data Processing

Where AireStream accesses or processes personal data on behalf of a client (including access to any client system containing personal data, such as analytics platforms, CRM systems, or marketing tools, regardless of service tier), we act as a data processor under UK GDPR. In such cases, a separate Data Processing Agreement (DPA) will be provided and must be signed before that processing activity begins.

The DPA sets out the subject matter, duration, nature, and purpose of the processing, the type of personal data involved, and the obligations of each party. These Terms are subject to any DPA in force between the parties.

9b. Subcontractors and Third-Party Tools

AireStream may use subcontractors and third-party platforms to deliver its services, including but not limited to: AI language models and APIs (provided by Anthropic, OpenAI, Google, Perplexity and Microsoft Azure OpenAI), search and data-enrichment APIs (e.g. Serper/SerpApi, additional Google APIs, Trustpilot), cloud infrastructure (Hetzner) and error monitoring (Sentry).

We remain responsible for the work performed by any subcontractor engaged by us. Third-party platforms used in delivery are subject to their own terms of service. We will notify clients of any material changes to our subcontractor arrangements that could affect service delivery.

Our current sub-processor list is available at airestream.ai/sub-processors and on request.

10. Limitation of Liability

To the maximum extent permitted by law:

AireStream is not liable for:

Loss of profits, revenue, business opportunity, or anticipated savings

Loss of data (where the client is responsible for backups)

Indirect, consequential, special, or punitive damages

Claims arising more than 6 months after the issue first occurred

Our total aggregate liability for all claims arising from or related to our services is limited to the total fees paid by the client for the relevant engagement. Where services are provided under a separate signed agreement, the liability provisions of that agreement apply to that engagement.

Nothing in these Terms excludes or limits liability for:

Death or personal injury caused by negligence

Fraud or fraudulent misrepresentation

Any other liability that cannot be excluded or limited under UK law

11. Cancellation & Refunds

Free Growth Assessments may be cancelled at any time without penalty

Paid Audits: once the audit fee has been paid and work has commenced, cancellation before delivery is charged on a pro-rata basis for work completed to date, in line with your signed services agreement. To cancel, contact admin@airestream.ai

Monthly retainers: Either party may cancel with 30 days written notice

Setup fees are non-refundable once work has commenced

Monthly retainer fees are non-refundable, including for unused services

All work completed prior to cancellation remains payable in full

Upon cancellation, AireStream will deliver any completed work, and the client will pay for all services rendered up to the cancellation date

12. Termination

Either party may terminate services in accordance with the agreed contract terms.

Outstanding fees remain payable upon termination.

13. Force Majeure

Neither party shall be liable for any failure or delay in performance caused by events beyond reasonable control, including but not limited to:

Natural disasters, pandemics, or acts of God

Government actions, laws, or regulations

Strikes or labour disputes

Third-party platform changes or outages

Internet or telecommunications failures

The affected party must notify the other party promptly and make reasonable efforts to resume performance.

14. Governing Law

These Terms are governed by the laws of England and Wales.

15. Dispute Resolution

In the event of any dispute arising from these Terms or our services, both parties agree to:

First attempt resolution through good-faith negotiation

If unresolved within 30 days, disputes may be referred to mediation before pursuing legal action

Any legal proceedings shall be subject to the exclusive jurisdiction of the courts of England and Wales

16. Contact Details