Glossary

Generative Engine Optimisation (GEO) is the practice of optimising a business's online presence so that AI-powered tools - such as ChatGPT and Google's AI Overviews - recommend it in response to relevant queries.

AI search visibility is a measure of how frequently and prominently a business appears in AI-generated answers when relevant questions are asked.

GEO (Generative Engine Optimisation) and SEO (Search Engine Optimisation) are both disciplines for improving online discoverability, but they target different systems: GEO targets AI-generated answers, while SEO targets ranked search results.

AI Overviews are AI-generated summaries that appear at the top of Google search results, synthesising information from multiple sources to directly answer the user's query.

LLM citations are the source references that AI language models include in their responses - links or mentions of specific content that informed the generated answer.

AI answer engines are AI-powered tools that respond to user queries with generated answers rather than ranked lists of links - including ChatGPT, Google AI Overviews, and Claude.

Speed to lead is the elapsed time between a prospect submitting an enquiry and receiving a meaningful response from the business - a metric with a direct and significant impact on conversion rate.

AI search ranking refers to how AI tools order and prioritise the businesses, content, or information they include in generated responses - determining not just whether you appear, but how prominently.