AI Overviews
AI Overviews are AI-generated summaries that appear at the top of Google search results, synthesising information from multiple sources to directly answer the user's query.
AI Overviews (formerly called Search Generative Experience) are Google's AI-generated answer panels that appear above traditional search results. Rather than listing links for the user to browse, AI Overviews synthesise a direct answer with citations. When someone searches for a recommendation, the AI Overview often provides a named recommendation list - making it a critical touchpoint for businesses that want to be found.
AI Overviews appear in the majority of commercial searches
Google has deployed AI Overviews broadly across search, including for product and service recommendation queries. For B2B searches - 'best [service provider] for [use case]' - an AI Overview increasingly appears above all organic results, shaping the user's first impression before they click anything.
Citations matter - but not the way links do
AI Overviews cite sources, but appearing in a citation doesn't guarantee you're recommended. The AI synthesises from many sources to generate its own answer. Businesses can influence this by ensuring the content AI uses to describe them is accurate, specific, and clearly structured.
Traditional SEO rankings don't guarantee inclusion
A business can rank #1 in traditional search results and still not be included in an AI Overview. Conversely, a business with weaker traditional rankings can appear in an AI Overview if it has strong entity clarity and credibility signals. This makes AI Overview optimisation a distinct activity from standard SEO.
They are particularly influential for service recommendations
For queries like 'best IFA in Birmingham' or 'recommend a family solicitor in London', Google's AI Overview often provides a shortlist of named firms. Users typically interact with this shortlist directly rather than scrolling to organic results, making AI Overview inclusion highly valuable for professional services.
What this means for your business
Google AI Overviews are one of the four primary AI platforms that AireStream tracks for every client. Our visibility measurement includes testing across AI Overviews alongside ChatGPT, and Claude - giving a complete picture of where your business appears in AI-driven research.
Further reading
Frequently asked questions
Related terms
AI answer engines are AI-powered tools that respond to user queries with generated answers rather than ranked lists of links - including ChatGPT, Google AI Overviews, and Claude.
Generative Engine Optimisation (GEO) is the practice of optimising a business's online presence so that AI-powered tools - such as ChatGPT and Google's AI Overviews - recommend it in response to relevant queries.
AI search visibility is a measure of how frequently and prominently a business appears in AI-generated answers when relevant questions are asked.
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