Question 1

Is the Growth Assessment really free?

Accepted Answer

Yes. The 30-minute Discovery Call and Growth Assessment are completely free. We only charge if you decide to move forward with Standard or Pro.

Question 2

How is this different from traditional SEO?

Accepted Answer

Traditional SEO optimises for Google search rankings. We optimise for AI recommendations. When someone asks AI systems like ChatGPT for business recommendations, your company appears in the answer. We also handle the full lead journey with Pro: qualification, response, and booking.

Question 3

Do I need to change my CRM or existing tools?

Accepted Answer

No. We integrate with whatever you're using. This includes but is not limited to HubSpot, Salesforce, Pipedrive, Gmail, and Google Calendar. We make your systems work better, not replace them.

Question 4

What's the difference between Standard and Pro?

Accepted Answer

Standard focuses purely on AI search visibility. This is about getting you recommended by AI tools. Pro includes everything in Standard plus complete lead infrastructure: instant response, qualification, routing, and calendar integration. Standard has a 30-day implementation period, then becomes a monthly subscription. Pro has a 60-day implementation period, and then becomes a monthly subscription.

Question 5

How does pricing work?

Accepted Answer

Pricing is customised based on your business size, lead volume, and system complexity. We'll provide clear options after your Discovery Call and the creation of your Growth Assessment based on what you actually need.

Question 6

What happens during the Standard 30-day setup?

Accepted Answer

Your 30-day setup includes four key milestones: Weeks 1-2 we complete a full AI visibility audit of your website and competitors. Day 14 checkpoint call where we review findings and get your approval on the implementation plan. Weeks 3-4 we implement the high-priority fixes (rewrite pages, add schema markup, publish new content, submit citations). Day 30 handoff call where we show you what's live and give you dashboard access. After setup, monthly service begins on Day 31 with ongoing optimisation and reporting.

Question 7

What happens during the Pro 60-day setup?

Accepted Answer

Pro includes everything in Standard plus lead automation. Weeks 1-4 Standard implementation (AI visibility setup). Weeks 5-8 lead automation implementation (CRM integration, qualification rules, routing, calendar integration). Day 60 full system handoff with complete visibility-to-revenue infrastructure. Monthly service begins on Day 61 with ongoing optimisation of both AI visibility and lead automation.

Question 8

Can I upgrade from Standard to Pro later?

Accepted Answer

Absolutely. You can upgrade anytime after your Standard setup completes. The upgrade includes an additional setup fee (to cover the lead automation implementation) and a monthly subscription increase (to cover ongoing lead automation maintenance). Many clients start with Standard to see AI visibility results, then add Pro once they see the quality of inbound interest.

Question 9

What access do you need from me?

Accepted Answer

To complete your setup, we'll need: website CMS access (WordPress, Webflow, etc.), Google Analytics (view-only is fine), Google Search Console (if applicable), list of top 3-5 competitors, brand guidelines (if you have them), and company background info (mission, values, team). We'll provide a full checklist after contract signing. For Pro tier, we'll also need CRM and calendar access for integration.

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