AI Visibility & GEO FAQ

Yes. The Growth Assessment is a free 30-minute call. We only charge if you decide to commission an audit.

Traditional SEO optimises for Google search rankings. We optimise for AI recommendations. When someone asks AI systems like ChatGPT for business recommendations, your company appears in the answer. Our audits cover the signals traditional SEO agencies miss: entity clarity, schema completeness, and competitive positioning in AI answer engines.

A detailed, prioritised report covering every dimension of your AI visibility. This includes specific findings, their impact, and exactly what to fix, in order. You can implement the recommendations yourself or let us handle it.

Both score all 73 components across the same five categories: AI visibility testing, entity and schema, technical foundations, content and structure, and citations and authority. The AI Advantage Audit adds full competitive intelligence, running that same full-depth audit on up to three named competitors so every component is scored on them too, alongside a share-of-voice benchmark and a competitive displacement playbook. Choose Advantage when you need to out-position specific rivals rather than just fix your own signals.

Both give you the full 73-component audit and prioritised recommendations, delivered on a walkthrough call. The three-month programme adds three things: the Implementation Checklist, which walks through every fix in enough detail that anyone on your team can work through it, with code snippets and copy-and-paste sections, delivered in the AireStream client portal; a named contact answering your team's questions throughout; and a full re-test at month three that re-scores every component against your baseline. A recommendation tells you what is wrong. The checklist tells your team exactly how to fix it.

The AI Visibility Benchmark is £500. The AI Strategy Programme is £1,400 per month for three months (£4,200) and the AI Advantage Programme is £2,000 per month for three months (£6,000). If you only want the report, the AI Strategy Audit is £3,000 and the AI Advantage Audit is £4,800 as one-off fees, without the checklist, support or re-test. Implementation is quoted from your audit findings. Ongoing measurement afterwards is the AI Growth Partnership at £750 per month. Exact scope is confirmed during your Growth Assessment.

Month one: we gather data and run AI visibility tests across ChatGPT, Copilot, Claude, Perplexity, and Gemini, score all 73 components, then deliver your report and prioritised recommendations on a walkthrough call, alongside access to the client portal holding your Implementation Checklist. On Advantage we also run the full audit on your competitors and benchmark you against them. Month two: your team works through the checklist with a named contact answering questions by email within one business day, plus a check-in call at around day 45. Month three: we re-test everything and walk you through what moved on a results call.

Most clients implement from the checklist themselves, which is exactly what it is designed for. If you'd rather we did the work, we handle the fixes identified in your audit: schema markup, content rewrites, technical optimisations, entity clarity improvements, and citation building. Implementation is quoted from your audit findings, so you are pricing a defined list of fixes rather than an open-ended retainer.

Yes. The AI Visibility Benchmark is £500 and tests 100 buyer questions across ChatGPT, Claude, Gemini, Perplexity and Copilot, so you can see exactly where you stand and who is being recommended instead of you. It deliberately does not review your website or tell you what to change: the Benchmark tests the AI tools, the audit tests you. If you go ahead with either programme within 60 days, the full £500 is credited against it.

To complete your audit, we'll need: website CMS access (WordPress, Webflow, etc.), Google Analytics (view-only is fine), Google Search Console (if applicable), brand guidelines (if you have them), and company background info (mission, values, team). For the Advantage Audit, we'll also ask for a list of up to 3 competitors to benchmark against. We'll provide a full checklist after contract signing.