AI Search Visibility
AI search visibility is a measure of how frequently and prominently a business appears in AI-generated answers when relevant questions are asked.
AI search visibility describes how visible your business is within the answers generated by AI tools. Unlike traditional search visibility - which counts impressions and click-through rates in ranked results - AI search visibility measures whether AI tools mention your business at all, and how prominently they position you when they do. As buyers shift their research to AI tools, AI search visibility is becoming a primary metric for brand reach.
Visibility percentage is the core metric
AI search visibility is quantified as a percentage: how many relevant test prompts result in your business being mentioned? If you test 100 prompts and appear in 35 responses, your visibility score is 35%. Tracking this over time shows the direction of travel.
Prominence matters as much as presence
Appearing first in an AI response is more valuable than appearing fifth. Prominence measures your typical position within responses that mention you. Being the first recommendation carries more weight with users than being included in a longer list.
Visibility varies by platform and query type
Your visibility on ChatGPT may differ significantly from your visibility on Google AI Overviews or Google AI Overviews. Each platform has different retrieval and generation mechanisms. Comprehensive AI search visibility tracking tests across all major platforms.
Competitor benchmarking provides context
A 30% visibility score means little in isolation. The important question is whether that outperforms your competitors. Benchmarking your visibility against direct competitors reveals whether you are gaining or losing share in AI search.
What this means for your business
AireStream measures AI search visibility as the foundation of every client engagement. The free Growth Assessment includes a baseline visibility score across 30 test prompts - giving you a clear picture of where you stand before committing to any programme.
Further reading
Frequently asked questions
Related terms
Generative Engine Optimisation (GEO) is the practice of optimising a business's online presence so that AI-powered tools - such as ChatGPT and Google's AI Overviews - recommend it in response to relevant queries.
LLM citations are the source references that AI language models include in their responses - links or mentions of specific content that informed the generated answer.
AI search ranking refers to how AI tools order and prioritise the businesses, content, or information they include in generated responses - determining not just whether you appear, but how prominently.
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