AI Visibility Audit
AI Visibility Checklist for UK Accountancy and Tax Firms
When a business owner asks AI for a tax specialist or an accountant, does your practice come up? Work through 20 checks across ChatGPT, Claude and Gemini. Tick items off as you go and watch your score update live.
20
Checks
31/100
UK avg score
94%
B2B buyers use AI in research
Not started
Work through the checks below. Your score updates automatically.
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Website Clarity
Business owners searching AI for an accountant need to immediately understand who you serve, what you specialise in, and where you operate.
Why it matters
"R&D tax credit specialists for tech companies" beats "we offer a full range of accountancy services" every time. AI matches specialists to specific queries. The more precise your positioning, the more often you appear when someone asks ChatGPT for exactly what you do.How to check
Read your homepage headline and services list. Does it name your actual specialisms, such as R&D tax credits, property tax, contractor accounting, or VAT advisory? If it uses generic language like "tax, accounts, payroll," rewrite with specific service names and client contexts.3 more checks locked
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Trust & Credibility Signals
Accountancy is a high-trust profession. Professional body membership, specific client outcomes, and named testimonials are the signals AI weights most heavily.
Why it matters
Professional body accreditation is the single strongest trust signal in accountancy. ICAEW and ACCA membership visible on the homepage tells AI your firm is regulated, qualified, and professionally accountable. Practices without visible accreditation look unverified by comparison.How to check
Is your ICAEW, ACCA, CIMA, or ATT badge visible above the fold or in the main navigation area on your homepage? If it is only in the footer, move it somewhere more prominent. Add a brief line confirming your regulated status.3 more checks locked
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Technical Foundations
A slow, insecure, or poorly structured site reduces how often AI crawlers index your content and how confidently they cite you.
Why it matters
Slow sites are penalised by crawlers used to build AI training data and live citation indexes. Business owners researching accountants on their phones also abandon slow sites before engaging. Speed affects both AI visibility and conversion.How to check
Run your homepage URL at pagespeed.web.dev. Target a mobile score of 90+ with an LCP under 2.5 seconds. The most common causes of slow accountancy sites are large staff photos, bloated plugins, and unoptimised hosting.3 more checks locked
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Content & Authority
Tax guides, budget commentary, and deadline reminders are the content formats AI cites most frequently for accountancy queries. Publishing this content positions your practice as a citable expert source.
Why it matters
"What are the key changes in the 2026 UK budget for small businesses?" is asked in AI tools thousands of times each year. Practices that publish timely, plain-English commentary on HMRC changes, tax deadlines, and budget updates are cited as authoritative sources. Practices that don't are invisible at the exact moment a prospect is researching.How to check
Does your blog or insights section include any content published in the last 90 days? Do you have at least one piece of budget or tax year commentary from the most recent tax year? Aim for regular short updates at minimum, especially around key tax dates.3 more checks locked
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AI-Specific Optimisation
Signals designed specifically to increase how often ChatGPT, Perplexity, and Claude recommend your practice when business owners and individuals search for an accountant.
Why it matters
Most accountancy practices have never typed "best accountant for a contractor in [their city]" into ChatGPT. Until you do, you have no idea whether you appear, what competitors appear instead, or what information AI holds about your practice. This single test tells you more than any SEO report.How to check
Open ChatGPT, Perplexity, and Claude. Ask: "Best accountant for [your client type] in [your city]." Ask: "Can you recommend a [your specialism] specialist near [your city]?" Ask: "[Your practice name], what do they specialise in?" Document every answer as your visibility baseline.3 more checks locked
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