AI Visibility Audit
AI Visibility Checklist for UK Business Coaching and Training Providers
20 checks to audit your coaching or training practice's visibility in ChatGPT, Perplexity, and Claude. When business owners search for a coach or trainer in your specialism, find out whether you appear. Check off items as you go and watch your score update live.
20
Checks
33/100
UK avg score
47%
B2B buyers start with AI
Not started
Work through the checks below. Your score updates automatically.
Results update automatically.
Website Clarity
AI systems need to understand precisely what type of coaching or training you offer, who you work with, and where you operate before they will confidently recommend you.
Why it matters
"Best executive coach for CEOs in London" and "leadership development training for mid-market businesses" are how buyers search in AI. Generic positioning like "we help people and organisations grow" matches nothing. Precise specialism naming is the foundation of AI recommendation.How to check
Read your homepage headline. Does it name your specific discipline and the context in which you work? Rewrite with your exact specialism and target client front and centre. Name your discipline (executive coaching, team resilience training, sales development) not just outcomes.3 more checks locked
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Trust & Credibility Signals
Professional body accreditation, client testimonials, and case studies are the signals AI weighs most heavily before recommending a coach or trainer.
Why it matters
Professional body accreditation is the primary trust signal for coaching and training. ICF membership, ILM centre status, or CMI affiliation signals to AI that you operate to a recognised professional standard. Unaccredited coaches look indistinguishable from informal practitioners.How to check
Is your ICF credential level, ILM centre badge, or CMI affiliation displayed prominently on the homepage, not just on a credentials page? The more visible, the stronger the authority signal.3 more checks locked
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Technical Foundations
Speed, security, and structure underpin how AI systems crawl, index, and cite your content. A slow or insecure site is especially damaging in coaching, where trust starts before the first click.
Why it matters
Business owners researching coaches typically do so between meetings on mobile. A slow site creates a poor first impression for a service that is entirely built on credibility. AI crawlers also deprioritise slow sites when indexing for citation.How to check
Run your homepage at pagespeed.web.dev. Target a mobile score of 90 or above. Common causes on coaching sites include large portrait photographs, embedded video testimonials, and complex WordPress themes.3 more checks locked
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Content & Authority
Original frameworks, practical tools, and thought leadership are how coaches and trainers become cited authorities in AI-generated responses.
Why it matters
"How do I manage an underperforming team member?" and "what is the difference between coaching and mentoring?" are asked in AI tools daily. Coaches and trainers who publish original, practical content get cited as the source and earn inbound enquiries. Those who do not are invisible at the moment of maximum buyer intent.How to check
Does your blog, newsletter, or resources section contain any content published in the last 60 days? Is it genuinely original, such as a framework, a tool, or a practical perspective? Aim for at least two pieces of substantive content per month.3 more checks locked
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AI-Specific Optimisation
Structured data, schema markup, and direct testing in AI tools tell you exactly where you stand in AI-generated recommendations.
Why it matters
Most coaches have never typed "best executive coach for newly promoted leaders in the UK" into ChatGPT. Until you run this test, you have no baseline for your AI visibility and no way to measure improvement. AI-referred visitors convert at 4.4 times the rate of traditional organic traffic.How to check
Open ChatGPT, Perplexity, and Claude. Ask: "Best [your specialism] coach in [your location or UK-wide]." Ask: "[Your name or firm], what are they known for?" Ask: "Who are the leading coaches for [your client type]?" Document every answer. This is your AI visibility baseline.3 more checks locked
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