AI Visibility Audit
Is Your Consultancy Visible to AI?
Business leaders researching consultancy support now turn to AI tools before they contact anyone. Run through these 20 checks to see how well your firm appears when decision-makers ask ChatGPT, Perplexity or Google Gemini for a consultancy recommendation.
20
Checks
28/100
UK avg score
4.4x
AI visitor conversion rate
Not started
Work through the checks below. Your score updates automatically.
Results update automatically.
Business Clarity
AI needs to instantly understand your practice areas, the problems you solve and the clients you serve.
Why it matters
Name every practice area you operate in - strategy, operations, finance transformation, technology, change management, M&A advisory or other specialisms. Use the language your buyers use when searching. Vague descriptions like "business consultancy" are invisible to AI recommendation engines.How to check
Review your homepage and services section. Does it name each practice area you operate in? Rewrite to use specific, buyer-facing language. Include the problems you solve, not just generic service titles.3 more checks locked
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Trust Signals
Professional memberships, client references and thought leadership establish the credibility AI uses to recommend consultants.
Why it matters
Display Management Consultancies Association (MCA) membership prominently. If you hold ISO 20700 certification for management consultancy services, feature this too. Professional body membership is a primary trust signal for AI when recommending management consultancies.How to check
Is your MCA membership displayed on your homepage? Do you mention ISO 20700 certification if you hold it? Add these credentials to build AI trust signals.3 more checks locked
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Technical Foundations
The structural signals that determine whether AI can find, parse and trust your site.
Why it matters
Add ProfessionalService schema with full address, phone, service area, practice areas and team details. Add Person schema for named consultants with their credentials. Structured data is a primary signal for professional services AI recommendations.How to check
Use Google's Structured Data Testing Tool to validate your schema. Ensure ProfessionalService and Person schemas are implemented on your homepage and consultant profiles.3 more checks locked
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Content Authority
Content that answers the questions business leaders ask AI when evaluating consultancy support.
Why it matters
Create a dedicated page for every practice area and service line you offer. Include what the service involves, when businesses need it, how you approach it and what outcomes clients typically achieve. Specific service pages capture high-intent AI queries from decision-makers.How to check
Do you have a dedicated page for each practice area? Does each page explain the service, typical use cases, your approach and expected outcomes? Build comprehensive service pages.3 more checks locked
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AI Optimisation
The final layer that moves you from findable to consistently recommended.
Why it matters
Ensure consistent profiles on Clutch, Expertise.com, LinkedIn Company Page and relevant procurement portals or frameworks (Crown Commercial Service, G-Cloud). Directory presence corroborates legitimacy and strengthens AI recommendation signals.How to check
Are you listed on Clutch with a complete profile? Do you have profiles on Expertise.com and relevant B2B directories? Ensure your information is consistent across all listings.3 more checks locked
Book a Growth Assessment to unlock the full checklist
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