AI Visibility Audit
Is Your Dental Practice Visible to AI?
More patients now ask AI tools like ChatGPT and Gemini to find a dentist they can trust. Run through these 20 checks to see how well your practice appears when patients search for NHS or private dental care near them.
20
Checks
35/100
UK avg score
4.1x
AI visitor conversion rate
Not started
Work through the checks below. Your score updates automatically.
Results update automatically.
Business Clarity
AI needs to instantly understand your services, NHS or private status, and the patients you welcome.
Why it matters
State clearly whether you accept NHS patients, operate as a fully private practice or offer a mixed model. Include whether you are currently accepting new NHS patients. This is one of the first filters patients apply when asking AI to recommend a dentist.How to check
Does your homepage clearly state your NHS and private status? Is it obvious whether you are accepting new NHS patients? If you offer a mixed model, is this explained clearly on your key pages?3 more checks locked
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Trust Signals
CQC registration, GDC credentials and patient reviews build the trust AI models need to recommend your practice.
Why it matters
Display your CQC registration and most recent inspection rating prominently. Link to your official CQC profile. A "Good" or "Outstanding" CQC rating is one of the strongest recommendation signals for dental practices in AI-generated results.How to check
Is your CQC rating visible on your homepage, not hidden in small print? Does it link to your official CQC profile? A good rating significantly increases AI recommendation frequency.3 more checks locked
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Technical Foundations
The structural signals that determine whether AI can find, parse and trust your site.
Why it matters
Add Dentist schema (a subtype of MedicalBusiness) with full address, phone, opening hours, accepted payment types and dental specialties. Add individual Physician or Person schema for each GDC-registered clinician. Structured data is essential for dental AI recommendations.How to check
Run your homepage at search.google.com/test/rich-results. Does Dentist schema appear? If not, implement it with all required fields including address, phone, opening hours and GDC numbers for clinicians.3 more checks locked
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Content & Authority
Content that answers the questions patients are asking AI before they choose a dentist.
Why it matters
Create a dedicated page for every treatment - from routine check-ups and hygiene appointments to implants, Invisalign and cosmetic bonding. Include what is involved, expected duration, pricing guidance and what patients should expect. Treatment-specific pages capture high-intent AI queries.How to check
Does your site have dedicated pages for all major treatments? Each page should explain the procedure, duration, cost range and next steps. Aim for one comprehensive page per treatment type.3 more checks locked
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AI Optimisation
The final layer that moves you from findable to consistently recommended.
Why it matters
Ensure consistent listings on Whatclinic, Dental Review, NHS Find a Dentist (if applicable), Yell and Google Maps. Consistent NAP across directories corroborates your legitimacy and strengthens AI recommendation signals.How to check
Search your practice on Whatclinic, Dental Review and Yell. Do complete profiles appear? Is your name, address and phone number identical across all listings? Directory consistency signals legitimacy to AI.3 more checks locked
Book a Growth Assessment to unlock the full checklist
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