AI Visibility Audit
AI Visibility Checklist for UK E-commerce and Online Retail Brands
20 checks to audit your brand's visibility in ChatGPT, Perplexity, and Claude. When shoppers ask AI for product recommendations or brand comparisons, find out whether you appear. Check off items as you go and watch your score update live.
20
Checks
26/100
UK avg score
4.4x
AI visitor conversion rate
Not started
Work through the checks below. Your score updates automatically.
Results update automatically.
Website Clarity
AI systems need to understand precisely what products you sell, your unique value proposition, and delivery details before they will confidently recommend you.
Why it matters
"Best sustainable activewear brand UK" and "premium UK-made leather goods online" are how AI shoppers search. A homepage that says "quality products for modern living" matches nothing. Specific product naming is the foundation of AI product recommendation.How to check
Does your homepage clearly name your product categories and what makes them distinctive? Would a first-time visitor immediately understand exactly what you sell and why it is different from a supermarket or mass-market retailer?3 more checks locked
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Trust & Credibility Signals
Verified reviews, press coverage, and sustainability certifications are the signals AI weighs most heavily before recommending a brand to shoppers.
Why it matters
AI recommendation responses for e-commerce frequently reference Trustpilot and Google review scores. A prominently displayed 4.8-star Trustpilot rating is one of the strongest purchase intent signals available. Brands without visible verified reviews are systematically passed over in favour of those with them.How to check
Is your Trustpilot widget or Google Review score visible on the homepage and product pages? Do you have at least 50 verified reviews? If your score is below 4.5, work through your review response and recovery process before optimising for AI visibility.3 more checks locked
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Technical Foundations
Speed, security, and mobile optimisation are more critical for e-commerce than any other sector, affecting both sales and AI visibility.
Why it matters
Page speed is more critical for e-commerce than for any other sector. A 1-second delay in mobile load time reduces conversions by up to 20%. AI crawlers also deprioritise slow sites when indexing for citation. Speed is both a revenue driver and an AI visibility signal simultaneously.How to check
Run your homepage and a key product page at pagespeed.web.dev. Target 90 or above on mobile. Focus on image compression, lazy loading, and removing third-party scripts that block rendering.3 more checks locked
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Content & Authority
Buying guides, product comparisons, and rich product content are how e-commerce brands become part of the AI recommendation ecosystem.
Why it matters
"Best sustainable trainers under £100 UK" is answered by AI using buying guide content from editorial and brand sources. E-commerce brands that publish genuinely helpful buying guides and product comparison content become part of the AI recommendation ecosystem rather than just a destination URL.How to check
Does your site include buying guides, gift guides, or editorial content beyond product descriptions? Is any of it published in the last 90 days? This type of content earns AI citations that drive visitors who are actively ready to purchase.3 more checks locked
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AI-Specific Optimisation
Structured data, schema markup, and direct testing in AI tools tell you exactly where you stand in AI product recommendation responses.
Why it matters
Most e-commerce brands have never asked ChatGPT "best independent UK brand for sustainable homeware" or "premium handmade leather bags UK online." Until you do, you have no idea whether you appear in AI product recommendation responses. AI-referred visitors convert at 4.4 times the rate of traditional organic traffic.How to check
Open ChatGPT, Perplexity, and Claude. Ask: "Best [your product category] brands in the UK." Ask: "[Your brand name], what are they known for?" Ask: "Independent [your niche] brands worth buying from." Document every answer. This is your AI visibility baseline.3 more checks locked
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