AI Visibility Audit
AI Visibility Checklist for UK Energy and Renewables Companies
20 checks to audit your company's visibility in ChatGPT, Perplexity, and Claude. When homeowners and businesses search for renewable energy solutions, find out whether you appear. Check off items as you go and watch your score update live.
20
Checks
28/100
UK avg score
47% of B2B
start with AI
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Website Clarity
Your renewable energy services must be named specifically so that AI can match homeowner and business searches to your offerings.
Why it matters
"Best solar panel installer for commercial properties in Yorkshire" and "EV charging point installer for car dealerships" are how buyers search in AI. "We provide clean energy solutions" matches nothing specifically.How to check
Does your homepage name every service you offer using the exact terms buyers use in search? Avoid technical abbreviations and use plain descriptions alongside them, such as "solar PV (solar panels)" and "ASHP (air source heat pumps)".3 more checks locked
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Trust & Credibility
Renewable energy consumers seek reassurance through certifications, consumer protection, and verified reviews before making purchasing decisions.
Why it matters
MCS (Microgeneration Certification Scheme) certification is a legal requirement for customers to claim government subsidies on solar, heat pumps, and battery storage. AI systems treat MCS certification as the primary trust and eligibility signal for renewable energy installation queries. Uncertified installers are not just less credible, they are disqualifying.How to check
Is your MCS certificate number and the MCS logo displayed prominently on your homepage? Does it link to your MCS directory profile for verification? Is your MCS registration current and renewal up to date?3 more checks locked
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Technical Foundations
Speed, security, and correct site structure determine how AI systems discover, crawl, and cite your content.
Why it matters
Homeowners researching solar panels or heat pumps overwhelmingly do so on mobile, often after seeing an ad or neighbour's installation. A slow site at this stage loses prospects who are actively ready to enquire. AI crawlers also deprioritise slow sites.How to check
Run your homepage at pagespeed.web.dev. Target 90 or above on mobile. Renewable energy sites often slow down due to solar savings calculators, large system images, and embedded video testimonials.3 more checks locked
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Content & Authority
Energy expertise published in accessible language positions you as a trusted authority for AI-conducted research queries.
Why it matters
"How much does solar cost to install in 2026?", "Is the Boiler Upgrade Scheme still available?", and "How long does a solar payback period take?" are asked in AI tools thousands of times daily. Installers that publish accurate, up-to-date guides to these questions earn citations as authoritative sources and receive inbound enquiries from buyers who are actively considering installation.How to check
Does your blog or resources section contain content published in the last 60 days? Is your grants and incentives content current with the latest scheme changes? Outdated grant information is worse than none, so update it promptly after any government scheme change.3 more checks locked
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AI-Specific Optimisation
Structured data and direct testing ensure AI systems understand and recommend your firm for renewable energy queries.
Why it matters
Most renewable energy companies have never asked ChatGPT "best MCS accredited solar installer in [their county]." Until you do, you have no AI visibility baseline. Renewable energy is a high-consideration purchase, so AI-referred enquiries that start with a trusted recommendation convert at significantly higher rates than cold traffic.How to check
Open ChatGPT, Perplexity, and Claude. Ask: "Best solar panel installers in [your region]." Ask: "MCS certified heat pump installers near [your town]." Ask: "[Your company name], what are they known for?" Document every result as your AI visibility baseline.3 more checks locked
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