AI Visibility Audit
AI Visibility Checklist for UK Engineering Firms
20 checks to audit your firm's visibility in ChatGPT, Perplexity, and Claude. When clients search for engineering expertise in your discipline and sector, find out whether you appear. Check off items as you go and watch your score update live.
20
Checks
28/100
UK avg score
94%
B2B buyers use AI
Not started
Work through the checks below. Your score updates automatically.
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Website Clarity
AI systems need to understand precisely which engineering disciplines you practise, which sectors you serve, and your regulatory status before recommending you.
Why it matters
"Best structural engineers for residential basement conversions in London" and "mechanical engineering consultants for food manufacturing" are how clients search in AI. A homepage saying "engineering solutions for industry" matches neither. Discipline specificity is the foundation of AI recommendation for engineering firms.How to check
Does your homepage name your specific engineering disciplines using the terms clients and procurement teams actually use? Avoid internal acronyms and industry shorthand; use the terms a non-engineer buyer would type into a search bar.3 more checks locked
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Trust & Credibility Signals
Chartered status, proven project delivery, and strong case studies are the primary signals AI uses to evaluate engineering firm credibility.
Why it matters
Chartered status from the relevant engineering institution is the primary professional authority signal for engineering firms. A Chartered Engineer (CEng) designation, ICE Fellowship, or IStructE membership tells AI your firm operates to the highest professional standards in the discipline.How to check
Are your chartered status badges and institution memberships visible on the homepage? Do your engineer profiles list their personal chartered status and institution membership? These are among the strongest AI authority signals available to engineering firms.3 more checks locked
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Technical Foundations
Speed, security, and mobile responsiveness ensure AI crawlers can index your content and procurement teams can evaluate your firm on any device.
Why it matters
While engineering procurement is often desktop-driven, initial research happens across all devices. A slow site signals poor digital infrastructure, which reflects poorly on a firm selling technical capability. AI crawlers also deprioritise slow sites when indexing for citation.How to check
Run your homepage at pagespeed.web.dev. Target 90 or above on mobile. Engineering firm sites often slow down due to large project photography, PDF embeds, and heavy corporate templates.3 more checks locked
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Content & Authority
Technical guides, white papers, and thought leadership position your firm as the trusted authority in your engineering disciplines.
Why it matters
"What are the structural implications of removing a load-bearing wall?" and "how is a ground investigation survey used in foundation design?" are asked in AI tools by project managers, developers, and contractors. Engineering firms that publish accessible, practical technical content become cited authorities for these queries.How to check
Does your blog or resources section contain any content published in the last 90 days? Is it genuinely technical and useful, rather than promotional? Aim for at least one substantive technical or project insight piece per quarter.3 more checks locked
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AI-Specific Optimisation
These checks measure how AI systems actually see, recommend, and cite your firm in real-world engineering searches.
Why it matters
Most engineering firms have never asked ChatGPT "best structural engineering consultants for residential development in [their region]." Until you do, you have no AI visibility baseline. Engineering commissions are high value, and AI-referred enquiries that have already been qualified by a recommendation convert significantly more efficiently.How to check
Open ChatGPT, Perplexity, and Claude. Ask: "Best [your discipline] engineering firms for [your sector] in [your region]." Ask: "[Your firm name], what are they known for?" Ask: "Chartered [your discipline] engineers specialising in [your project type]." Document every answer.3 more checks locked
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