AI Visibility Audit
AI Visibility Checklist for UK Healthcare Providers
20 checks to audit your clinic or practice's visibility in ChatGPT, Perplexity, and Claude. When patients search for your treatments or specialisms, find out whether you appear. Check off items as you go and see your score update live.
20
Checks
27/100
UK avg score
4.4x
AI visitor conversion rate
Not started
Work through the checks below. Your score updates automatically.
Results update automatically.
Website Clarity
Patients searching for healthcare in AI tools need to immediately understand what conditions or treatments you offer, who you treat, and where you are located.
Why it matters
"Best private physiotherapist for ACL rehabilitation in Birmingham" and "sports injury clinic for runners near Manchester" are how patients search in AI. A homepage that says "we provide high-quality healthcare" matches neither. Named treatments and conditions are the foundation of AI recommendation for healthcare providers.How to check
Read your homepage. Does it name specific treatments, conditions treated, or clinical specialisms such as sports rehabilitation, chronic pain management, aesthetic medicine, or diagnostic imaging? Rewrite any generic language with the actual services and conditions your patients present with.3 more checks locked
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Trust & Credibility Signals
Healthcare is the highest-stakes professional service a person can choose. CQC registration, GMC or equivalent regulatory status, and verified patient reviews are the signals AI weights most heavily before recommending a provider.
Why it matters
CQC registration is the foundational trust signal for any UK healthcare provider. AI systems treat a visible CQC registration as essential verification before recommending a clinic. An unregistered or non-displaying provider is a significant liability signal. This is also a legal requirement for most regulated healthcare activities.How to check
Is your CQC registration number and rating visible on your homepage, not buried in the footer? Does it link to your CQC profile? Are the GMC, GDC, HCPC, or NMC registration numbers of your clinicians displayed on their individual profiles? These are the regulatory anchors AI uses to verify legitimacy.3 more checks locked
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Technical Foundations
Healthcare patients are overwhelmingly on mobile when researching and booking. Speed, security, and proper indexing are non-negotiable for both AI visibility and patient trust.
Why it matters
Patients researching symptoms or booking appointments are overwhelmingly on mobile. A slow-loading site triggers an immediate trust concern in a sector where first impressions carry clinical weight. AI crawlers also deprioritise slow sites when indexing content for citation.How to check
Run your homepage at pagespeed.web.dev. Target a mobile score of 90 or above with an LCP under 2.5 seconds. Common causes on healthcare sites include large clinical photography, video backgrounds, and booking widget scripts that load slowly.3 more checks locked
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Content & Authority
Treatment explainers, condition guides, and patient FAQs are the content formats AI cites most frequently for healthcare queries. Publishing them positions your clinic as the authoritative source patients find before they book.
Why it matters
"What is platelet-rich plasma therapy and does it work for knee pain?" is answered by AI using the most authoritative, clinically accurate content it can find. Clinics with dedicated, well-written treatment pages become the cited source. Those without them remain invisible at the most important point in the patient journey.How to check
Does every treatment or service you offer have its own dedicated page? Does each page explain what the treatment is, which conditions or patients it suits, what happens during the procedure, recovery expectations, and potential risks or considerations? Generic one-paragraph descriptions do not generate AI citations.3 more checks locked
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AI-Specific Optimisation
Signals designed to increase how often ChatGPT, Perplexity, and Claude recommend your clinic when patients search for treatments, conditions, or healthcare providers in your area.
Why it matters
Most healthcare providers have never asked ChatGPT "best private physiotherapy clinic for sports injuries in [their city]." Until you run this test, you have no idea whether you appear, what competing clinics appear instead, or what AI says about your practice. AI-referred visitors convert at 4.4 times the rate of standard organic traffic.How to check
Open ChatGPT, Perplexity, and Claude. Ask: "Best [your treatment] clinic in [your city]." Ask: "Private [your specialism] near [your city]." Ask: "[Your clinic name], what do they specialise in?" Record every answer in full. This is your AI visibility baseline and the starting point for all future optimisation.3 more checks locked
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