AI Visibility Audit
Is Your HR Consultancy Visible to AI?
SME owners and operations directors turn to AI tools when they need HR support - from employment law advice to people strategy. Run through these 20 checks to see how well your HR consultancy appears when decision-makers ask ChatGPT, Perplexity or Google Gemini for HR expertise.
20
Checks
28/100
UK avg score
4.4x
AI visitor conversion rate
Not started
Work through the checks below. Your score updates automatically.
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Business Clarity
AI needs to instantly understand your HR specialisms, the clients you serve and the outcomes you deliver.
Why it matters
Name every service you offer - employment law advice, HR strategy, TUPE, redundancy, performance management, employee relations, HR documentation, training and development or outsourced HR function. Specific service names match the language buyers use in AI queries for HR support.How to check
Review your homepage and services list. Does it name every HR service you provide? Rewrite to use specific service names and describe what each service includes.3 more checks locked
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Trust Signals
CIPD credentials, client testimonials and employment law expertise build the trust AI models need to recommend HR consultancies.
Why it matters
Display CIPD membership logos and Chartered status prominently on your homepage and About page. List the CIPD membership grade of each consultant. CIPD chartered status is the most influential professional trust signal for HR consultancy AI recommendations.How to check
Is your CIPD membership displayed on your homepage? Does each consultant profile show their CIPD status? Add CIPD logos and credentials to all key pages.3 more checks locked
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Technical Foundations
The structural signals that determine whether AI can find, parse and trust your site.
Why it matters
Add ProfessionalService schema with full address, phone, service area and HR specialisms. Add Person schema for named consultants with CIPD credentials listed. Structured data is a primary signal for professional services AI recommendations.How to check
Use Google's Structured Data Testing Tool to validate your schema. Ensure ProfessionalService and Person schemas are implemented on your homepage and consultant profiles.3 more checks locked
Book a Growth Assessment to unlock the full checklist
Content Authority
Content that answers the employment law and people management questions business owners ask AI.
Why it matters
Create a dedicated page for every HR service you provide. Include what it involves, when a business needs it, how you approach it and what outcomes clients can expect. Specific service pages capture high-intent AI queries from business owners facing HR challenges.How to check
Do you have a dedicated page for each HR service? Does each page explain: what the service includes, when it is needed, your approach and expected outcomes? Build comprehensive service pages.3 more checks locked
Book a Growth Assessment to unlock the full checklist
AI Optimisation
The final layer that moves you from findable to consistently recommended.
Why it matters
Ensure consistent profiles on CIPD's consultant directory, FSB Business Directory, Clutch and relevant local business directories. Directory consistency corroborates your legitimacy and strengthens AI recommendation signals.How to check
Are you listed on the CIPD consultant directory? Do you have profiles on FSB, Clutch and local directories? Ensure your information is consistent across all listings.3 more checks locked
Book a Growth Assessment to unlock the full checklist
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