AI Visibility Audit
Is Your Insurance Brokerage Visible to AI?
Business owners and finance directors now ask AI tools to recommend brokers for specific risk types and coverage needs. Run through these 20 checks to see how well your brokerage appears when clients ask ChatGPT, Perplexity or Google Gemini for an insurance broker recommendation.
20
Checks
28/100
UK avg score
4.4x
AI visitor conversion rate
Not started
Work through the checks below. Your score updates automatically.
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Business Clarity
AI needs to instantly understand the risks you cover, the clients you serve and the markets you access.
Why it matters
Name every class of insurance you place - commercial, professional indemnity, cyber, D&O, marine, property, fleet, employers liability and so on. Use both technical and plain-English terms. AI matches brokers to queries by the specific risk types they cover, so vague descriptions lose recommendations.How to check
Review your homepage and services list. Does it name each insurance line you specialise in? Or does it default to generic language like "complete insurance solutions"? Rewrite to list every class of risk you place.3 more checks locked
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Trust Signals
FCA authorisation, professional memberships and client reviews are the trust currency AI uses for financial services recommendations.
Why it matters
Display your FCA authorisation number prominently and link to your entry on the FCA Financial Services Register at register.fca.org.uk. FCA authorisation is a mandatory trust signal - AI models will not recommend unregistered financial services firms.How to check
Is your FCA number clearly visible on your homepage, not buried in the footer? Does it link to the Financial Services Register? AI systems verify FCA status as part of broker evaluation.3 more checks locked
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Technical Foundations
The structural signals that determine whether AI can find, parse and trust your site.
Why it matters
Add InsuranceAgency schema with full address, phone, FCA number, opening hours and service area. Add FinancialService schema listing your insurance products. Structured data is a primary signal for AI financial services recommendations.How to check
Use Google's Structured Data Testing Tool to validate your schema. Ensure InsuranceAgency and FinancialService schemas are implemented on your homepage and service pages.3 more checks locked
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Content Authority
Content that answers the questions business owners are asking AI before they contact a broker.
Why it matters
Create a dedicated page for every type of insurance you place. Include what the product covers, who needs it, typical premium ranges and claims examples. Product-specific pages capture high-intent AI queries and convert significantly better than generic broker pages.How to check
Do you have a dedicated page for each insurance line you offer? Does each page explain what is covered, common exclusions, typical costs and real claims examples? Build product pages for every class of insurance you place.3 more checks locked
Book a Growth Assessment to unlock the full checklist
AI Optimisation
The final layer that moves you from findable to consistently recommended.
Why it matters
Ensure consistent NAP listings on BIBA's broker finder, Yell, Kompass and relevant sector-specific directories. Directory consistency corroborates your legitimacy and strengthens AI recommendation signals.How to check
Are you listed on BIBA's broker finder? Do you have profiles on Yell, Kompass and local business directories? Ensure your name, address and phone are consistent across all directories.3 more checks locked
Book a Growth Assessment to unlock the full checklist
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