AI Visibility Audit
AI Visibility Checklist for UK IT Services and Managed Service Providers
20 checks to audit your IT firm's visibility in ChatGPT, Perplexity, and Claude. When business owners search for managed IT support or cybersecurity in your area, find out whether you appear. Check off items as you go and watch your score update live.
20
Checks
29/100
UK avg score
94%
B2B buyers use AI
Not started
Work through the checks below. Your score updates automatically.
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Website Clarity
AI systems need to understand precisely what IT services you offer, which business sizes and sectors you serve, and where you operate before they will confidently recommend you.
Why it matters
"Best managed IT support provider for law firms in Birmingham" and "cybersecurity consultants for financial services UK" are how buyers search in AI. A homepage that says "we provide IT solutions for businesses" matches nothing specifically.How to check
Read your homepage and services list. Does it name your actual services using the terms buyers use? Avoid internal jargon like "ICT solutions" and use plain terms like managed IT, cyber security, Microsoft 365 support, or cloud backup.3 more checks locked
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Trust & Credibility Signals
IT certifications, client reviews, and case studies are the signals AI weighs most heavily before recommending an IT services firm.
Why it matters
IT certifications are the primary trust signal for technology buyers. A Microsoft Gold Partner badge, Cyber Essentials Plus certification, or ISO 27001 accreditation tells AI your firm has been independently vetted against rigorous technical and security standards. Uncertified providers look like a liability next to certified competitors.How to check
Are your certifications and partnership badges prominently displayed on the homepage, not buried in the footer? Do they link to the verification page or partner directory listing?3 more checks locked
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Technical Foundations
Speed, security, and structure underpin how AI systems crawl, index, and cite your content. A slow or insecure site from an IT company sends a damaging signal.
Why it matters
Business owners researching IT providers on mobile expect fast, clean sites. A slow or clunky website from an IT company sends a damaging signal about your operational standards. AI crawlers also deprioritise slow sites.How to check
Run your homepage at pagespeed.web.dev. Target 90 or above on mobile. Common issues on IT firm sites include excessive stock photography, large hero animations, and unoptimised chatbot scripts.3 more checks locked
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Content & Authority
Practical IT guidance, security resources, and technical thought leadership are how IT firms become cited authorities in AI-generated responses.
Why it matters
"How do I protect my small business from ransomware?" and "what is the difference between a firewall and endpoint protection?" are asked in AI tools thousands of times monthly. IT firms that publish practical, plain-English guidance become cited authorities. Those that do not are invisible when buyers are most engaged.How to check
Does your blog or resources section contain any content published in the last 60 days? Is it practical and search-relevant rather than promotional? Aim for at least two pieces per month covering topics your target clients actively ask about.3 more checks locked
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AI-Specific Optimisation
Structured data, schema markup, and direct testing in AI tools tell you exactly where you stand in AI-generated recommendations.
Why it matters
Most IT firms have never asked ChatGPT "best managed IT support provider for SMEs in [their city]." Until you do, you have no baseline for your AI visibility. AI-referred visitors convert at 4.4 times the rate of traditional organic traffic, making this the highest-ROI research you can do in under 10 minutes.How to check
Open ChatGPT, Perplexity, and Claude. Ask: "Best managed IT support companies in [your city]." Ask: "IT support providers for [your target sector] in the UK." Ask: "[Your firm name], what do they specialise in?" Document every answer as your AI visibility baseline.3 more checks locked
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