AI Visibility Audit
Is Your Logistics Business Visible to AI?
94% of B2B buyers now use AI to find freight and logistics partners. Run through these 20 checks to see how well your business shows up when procurement teams ask ChatGPT, Perplexity or Google Gemini for recommendations.
20
Checks
28/100
UK avg score
4.4x
AI visitor conversion rate
Not started
Work through the checks below. Your score updates automatically.
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Business Clarity
AI needs to instantly understand what you move, where you operate and who you serve.
Why it matters
Spell out every mode you cover - road, rail, sea, air - plus any specialist capabilities like temperature-controlled, hazardous goods or oversized loads. Vague descriptions are invisible to AI recommendation engines.How to check
Review your homepage and services pages. List every transport mode and specialist service you offer. Does your site explicitly name each one, or does it rely on generic language like "comprehensive freight solutions"?3 more checks locked
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Trust Signals
Accreditations, memberships and verified reviews are the trust currency AI models rely on.
Why it matters
British International Freight Association (BIFA) and Chartered Institute of Logistics and Transport (CILT) memberships are strong trust signals. Display logos prominently and link to membership verification pages.How to check
Do your membership logos appear on the homepage and key pages? Can they be clicked to verify your membership status on BIFA or CILT websites?3 more checks locked
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Technical Foundations
The structural signals that determine whether AI can find, parse and trust your site.
Why it matters
Use FreightForwarder schema (or LocalBusiness with transport category) with full address, service area, opening hours and contact details. This structured data is a primary signal for AI recommendation engines.How to check
Go to schema.org/search or Google's Rich Results Test. Run your homepage URL. Does FreightForwarder or LocalBusiness schema appear? Check for complete address, contact and service area details.3 more checks locked
Book a Growth Assessment to unlock the full checklist
Content Authority
Content that answers the questions procurement teams are asking AI right now.
Why it matters
Create dedicated pages for every major lane or corridor you operate - for example, UK to Germany road freight, or UK to US air freight. Lane-specific pages capture high-intent procurement queries and rank well in AI-powered search.How to check
Does your site have dedicated pages for your major routes and lanes? Each lane page should include transit times, typical shipment sizes and service details.3 more checks locked
Book a Growth Assessment to unlock the full checklist
AI Optimisation
The final layer that moves you from findable to consistently recommended.
Why it matters
Ensure consistent NAP (name, address, phone) listings across Freightos, Shiply, Kompass, Europages and relevant freight exchange platforms. Directory presence is a strong corroboration signal for AI recommendation systems.How to check
Search for your firm on Freightos, Shiply, Kompass and Europages. Do complete profiles exist? Is your NAP information consistent across all platforms?3 more checks locked
Book a Growth Assessment to unlock the full checklist
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