AI Visibility Audit
AI Visibility Checklist for UK Manufacturing and Fabrication Companies
20 checks to audit your company's visibility in ChatGPT, Perplexity, and Claude. When engineers and procurement teams search for manufacturing capabilities in your specialism, find out whether you appear. Check off items as you go and watch your score update live.
20
Checks
26/100
UK avg score
94% of B2B
use AI
Not started
Work through the checks below. Your score updates automatically.
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Website Clarity
Your manufacturing processes and customer industries must be named explicitly so AI can match engineer and buyer searches to your capabilities.
Why it matters
"CNC machining company for aerospace components in the Midlands" and "precision sheet metal fabrication for medical devices UK" are how engineers and buyers search in AI. A website saying "we manufacture quality components" matches nothing.How to check
Does your homepage and capabilities page list your specific manufacturing processes using the exact terms engineers and procurement teams use in specifications and supplier searches?3 more checks locked
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Trust & Credibility
Manufacturing procurement depends on verifiable certifications, technical expertise, and proven track record. AI systems weight these heavily.
Why it matters
Quality certification is the primary trust signal in manufacturing procurement. It signals that your quality management system has been independently audited and meets international standards. Buyers in regulated industries such as aerospace, medical, and automotive will not proceed without visible certification evidence.How to check
Are your certifications displayed on the homepage with expiry dates and links to your certification body profile? Is the scope of each certification clearly stated? Do product-specific pages reference the relevant certification?3 more checks locked
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Technical Foundations
Speed, security, and correct site structure determine how AI systems discover, crawl, and cite your content.
Why it matters
Manufacturing procurement is primarily desktop-driven, but engineers and buyers increasingly research suppliers on mobile. A slow, dated website signals poor digital investment, which raises questions about operational modernity. AI crawlers also deprioritise slow sites.How to check
Run your homepage at pagespeed.web.dev. Target 90 or above on mobile. Manufacturing sites often slow down due to large machinery photography, PDF data sheets embedded in pages, and unoptimised gallery scripts.3 more checks locked
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Content & Authority
Manufacturing expertise published in accessible language positions you as a trusted technical resource for AI-conducted research.
Why it matters
"What is the difference between investment casting and die casting?" and "how do you maintain tight tolerances in high-volume CNC machining?" are asked in AI tools by engineers and procurement teams. Manufacturing firms that publish accessible, technical content become cited sources for these research queries and generate pre-qualified inbound enquiries.How to check
Does your blog or resources section contain any content published in the last 90 days? Is it technically substantive rather than promotional? Aim for at least one technical piece per quarter addressing questions your target buyers ask during the specification and supplier selection process.3 more checks locked
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AI-Specific Optimisation
Structured data and direct testing ensure AI systems understand and recommend your firm for manufacturing procurement queries.
Why it matters
Most manufacturing companies have never asked ChatGPT "best CNC machining company for aerospace parts in [their region]." Until you do, you have no AI visibility baseline. Manufacturing contracts are high value and long-term, so AI-referred enquiries that begin with a recommendation convert with high efficiency.How to check
Open ChatGPT, Perplexity, and Claude. Ask: "Best [your process] companies for [your sector] in the UK." Ask: "[Your company name], what do they manufacture?" Ask: "ISO 9001 certified [your process] manufacturers in [your region]." Document every answer.3 more checks locked
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