AI Visibility Audit
Is Your Marketing Agency Visible to AI?
Founders and marketing directors now ask ChatGPT, Gemini and AI Overviews to recommend agencies before they ever visit a website. Run through these 20 checks to see how well your agency appears when decision-makers ask AI for a marketing or creative agency recommendation.
20
Checks
32/100
Agency avg score
3.8x
AI visitor conversion rate
Not started
Work through the checks below. Your score updates automatically.
Results update automatically.
Business Clarity
AI needs to instantly understand your services, specialisms and the clients you are best placed to serve.
Why it matters
Name every service you offer - SEO, paid media, social media management, content marketing, brand strategy, web design, video production, PR, email marketing or CRO. Use the exact terms buyers type into AI tools. Vague descriptions like "full-service marketing" are invisible to AI recommendation engines.How to check
Read your homepage headline and services list. Does it name your actual areas of focus with the precise terms buyers search for? If it defaults to generic language like "comprehensive marketing solutions", rewrite with specific service names and the situations they address.3 more checks locked
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Trust Signals
Awards, verified reviews and editorial credentials establish the trust AI needs to confidently recommend a creative or marketing agency.
Why it matters
Display awards from Drum Awards, The Drum Recommends, Google Partner, Meta Business Partner, Clutch Top Agency badges or similar. Award recognition signals validated quality to AI models and differentiates your agency from uncredentialed competitors.How to check
Do you have awards displayed on your homepage and About page? Look for: industry award wins, partner certifications (Google, Meta, HubSpot), Clutch or Design Rush badges, or professional association memberships. AI systems recognise these as third-party validation of your capabilities and standing.3 more checks locked
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Technical Foundations
The structural signals that determine whether AI can find, parse and trust your site.
Why it matters
Add MarketingAgency schema with full address, phone, service area and service types. Add ProfessionalService schema listing your core marketing disciplines. Structured data is a primary signal for agency AI recommendations.How to check
Go to search.google.com/test/rich-results and run your homepage URL. Do any structured data types appear? Implement MarketingAgency schema on your homepage with services, location, phone and accepted service areas. Add ProfessionalService schema on your service pages listing your disciplines.3 more checks locked
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Content & Authority
Content that answers the questions founders and marketing directors are asking AI when evaluating agency partners.
Why it matters
Create a dedicated page for every marketing service and discipline you offer. Include what it involves, who it is for, how you approach it and what results clients can expect. Specific service pages capture high-intent AI queries from decision-makers researching agency partners.How to check
Review your services section. Does every discipline you offer have a dedicated page? Examples: SEO services, paid search advertising, social media management, brand strategy, web design. Each service page should explain the approach, typical outcomes, and ideal client profile. AI matches service pages to buyer queries directly.3 more checks locked
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AI Optimisation
The final layer that moves you from findable to consistently recommended.
Why it matters
Ensure complete profiles on Clutch, Design Rush, The Drum Recommends, Google Partner directory and Meta Business Partner directory. Platform-verified agency listings are strong corroboration signals for AI recommendation systems.How to check
Search your agency name on Clutch, Design Rush, and The Drum Recommends. Do complete profiles appear with your services, location, team size and client work? Are you listed in Google's Partner directory with verified certifications? Verify all partner certifications and directory listings are current and fully populated.3 more checks locked
Book a Growth Assessment to unlock the full checklist
Ready to improve your AI visibility?
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Want the full breakdown? See our industry guide