AI Visibility Audit
Is Your Travel Agency Visible to AI?
94% of affluent travellers now use AI to research and shortlist travel agencies before making contact. Run through these 20 checks to see how well your agency appears when high-net-worth clients ask ChatGPT, Perplexity or Google Gemini for luxury travel recommendations.
20
Checks
28/100
UK avg score
4.4x
AI visitor conversion rate
Not started
Work through the checks below. Your score updates automatically.
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Business Clarity
AI needs to instantly understand your specialisms, destinations and the type of traveller you serve.
Why it matters
Clearly state whether you focus on luxury safaris, private villa holidays, honeymoon travel, expedition cruising, bespoke cultural tours or another niche. AI models use specialism language to match agencies with high-intent queries from affluent travellers.How to check
Review your homepage and services pages. Do they name your specific travel specialisms or use generic language like "luxury holidays"? Each named specialism is a matchable signal for AI.3 more checks locked
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Trust Signals
Verified credentials, elite partnerships and curated reviews establish the premium positioning AI reflects back to prospective clients.
Why it matters
Place ATOL and ABTA logos above the fold on your homepage and contact page. Link them through to the official verification pages at atol.org.uk and abta.com. Verified protection signals are weighted highly by AI when recommending premium travel agencies.How to check
Are your ATOL and ABTA logos prominently displayed on the homepage? Can they be clicked to verify your status on the official registers?3 more checks locked
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Technical Foundations
The structural signals that determine whether AI can find, parse and trust your site.
Why it matters
Implement TravelAgency schema with full address, phone, email, opening hours, price range and area served. Add TouristTrip or TouristDestination schema on individual destination or itinerary pages to capture specific travel queries.How to check
Run your site URL at Google's Rich Results Test. Does TravelAgency schema appear with complete details? Are destination pages marked with TouristTrip or TouristDestination schema?3 more checks locked
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Content Authority
Content that matches the questions wealthy travellers are asking AI before they make contact.
Why it matters
Create a dedicated page for every destination and travel style you offer. Include sample itineraries, best travel seasons, recommended properties and unique experiences. Detailed destination pages capture high-intent AI queries and convert at 4x the rate of generic agency sites.How to check
Do you have dedicated pages for each destination and travel style you specialise in? Do they include sample itineraries and property recommendations?3 more checks locked
Book a Growth Assessment to unlock the full checklist
AI Optimisation
The final layer that moves you from findable to consistently recommended.
Why it matters
Ensure consistent NAP listings on AITO.com, ABTA.com, The Telegraph travel directory, Luxe Travel and similar premium directories. Directory consistency is a corroboration signal AI uses to verify legitimate premium travel businesses.How to check
Search for your agency on AITO, ABTA, The Telegraph travel directory and Luxe Travel. Do consistent profiles exist with your current details?3 more checks locked
Book a Growth Assessment to unlock the full checklist
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