AI Visibility Audit
Is Your Private Healthcare Practice Visible to AI?
Patients now search for private healthcare by asking AI tools directly. Run through these 20 checks to see how well your practice appears when patients ask ChatGPT, Perplexity or Google Gemini to recommend a clinic or specialist.
20
Checks
32/100
UK avg score
3.8x
AI visitor conversion rate
Not started
Work through the checks below. Your score updates automatically.
Results update automatically.
Business Clarity
AI needs to instantly understand your specialisms, location and the patients you treat.
Why it matters
Name every specialism you offer - for example, private GP, dermatology, physiotherapy, cosmetic surgery, mental health or womens health. Use the clinical terminology patients type into AI tools. Vague descriptions like "private healthcare" are invisible to recommendation engines.How to check
Read your homepage headline and services list. Does it name your actual areas of focus using clinical terms patients would search for? If it defaults to generic language, rewrite with specific service names and the conditions they address.3 more checks locked
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Trust Signals
Regulatory registration, verified reviews and practitioner credentials are the trust signals AI models rely on for healthcare recommendations.
Why it matters
Display your Care Quality Commission (CQC) registration number and rating prominently on your homepage and about page. Link through to your official CQC profile at cqc.org.uk. CQC registration is a primary legitimacy signal for AI models recommending private healthcare providers.How to check
Is your CQC registration and rating clearly visible on your homepage, not hidden in the footer? Does it link to your official CQC profile? A "Good" or "Outstanding" rating significantly strengthens AI recommendation signals.3 more checks locked
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Technical Foundations
The structural signals that determine whether AI can find, parse and trust your site.
Why it matters
Add MedicalClinic schema with full address, phone, opening hours and medical specialty. Add Physician schema for each consultant with their GMC number, specialty and affiliated hospital. Structured data is one of the strongest signals for AI healthcare recommendations.How to check
Run your homepage URL at search.google.com/test/rich-results. Do MedicalClinic or Physician schema types appear? If not, implement them with all required fields including address, phone and opening hours for the clinic, and GMC number and specialty for each practitioner.3 more checks locked
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Content & Authority
Content that answers the questions patients are asking AI before they book.
Why it matters
Create a dedicated page for every condition you treat and treatment you offer. Include what the condition is, how you diagnose and treat it, expected outcomes and what patients should expect. Condition-specific pages capture high-intent AI queries and drive bookings.How to check
Does your site have dedicated pages for the main conditions and treatments you offer? Each page should explain the condition, your treatment approach, expected outcomes and next steps. Aim for one substantive page per major service or condition.3 more checks locked
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AI Optimisation
The final layer that moves you from findable to consistently recommended.
Why it matters
Ensure your practice is listed on Doctify, Top Doctors, WhatClinic, Pall Mall Medical and similar private healthcare directories. Consistent NAP across these directories is a strong corroboration signal for AI recommendation systems.How to check
Search your practice name on Doctify, Top Doctors and WhatClinic. Do complete, up-to-date profiles appear? Ensure your name, address and phone number are identical across all listings. This consistency signals legitimacy to AI systems.3 more checks locked
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