AI Visibility Audit
Is Your Veterinary Practice Visible to AI?
Pet owners now ask AI tools which vet to call. Run through these 20 checks to see how well your practice appears when owners ask ChatGPT, Perplexity or Google Gemini to recommend a vet for their dog, cat or exotic pet.
20
Checks
38/100
UK avg score
3.9x
AI visitor conversion rate
Not started
Work through the checks below. Your score updates automatically.
Results update automatically.
Business Clarity
AI needs to instantly understand the animals you treat, your services and where you are located.
Why it matters
Name every species you treat - dogs, cats, rabbits, exotic pets, farm animals or equine - and any clinical specialisms such as orthopaedics, oncology, dentistry or emergency medicine. Species and specialism specificity is the primary filter AI uses to match owners with vets.How to check
Does your homepage list every species you treat? Are clinical specialisms named explicitly? Use species-specific language like "emergency orthopaedic surgery for dogs" rather than generic terms.3 more checks locked
Book a Growth Assessment to unlock the full checklist
Trust Signals
RCVS accreditation, verified reviews and clinical credentials are the trust signals AI models rely on for veterinary recommendations.
Why it matters
Display your RCVS Practice Standards Programme (PSP) accreditation level prominently - whether General Practice, Advanced or Specialist. Link to your official RCVS listing. PSP accreditation is one of the strongest trust signals for veterinary AI recommendations.How to check
Is your RCVS PSP level clearly visible on your homepage? Does it link to your official RCVS profile? Your accreditation level is one of the strongest trust signals for vets.3 more checks locked
Book a Growth Assessment to unlock the full checklist
Technical Foundations
The structural signals that determine whether AI can find, parse and trust your site.
Why it matters
Add VeterinaryCare schema with full address, phone, opening hours, species treated and emergency contact details. Add Person schema for each RCVS-registered vet with their registration number and specialisms. Structured data is a primary signal for veterinary AI recommendations.How to check
Run your homepage at search.google.com/test/rich-results. Does VeterinaryCare schema appear? If not, implement it with all required fields including species treated, hours and emergency contact information.3 more checks locked
Book a Growth Assessment to unlock the full checklist
Content & Authority
Content that answers the questions pet owners are asking AI before they call a vet.
Why it matters
Create dedicated pages for every species you treat and every service you offer. Include what is involved, when owners should seek treatment and what to expect. Species-specific and service-specific pages capture high-intent AI queries and improve recommendation frequency.How to check
Does your site have dedicated pages for each species (dogs, cats, rabbits, etc.) and each service? Each page should explain the service or condition, when to seek care and next steps. One comprehensive page per species/service minimum.3 more checks locked
Book a Growth Assessment to unlock the full checklist
AI Optimisation
The final layer that moves you from findable to consistently recommended.
Why it matters
Ensure consistent listings on RCVS Find a Vet, VetHelpDirect, Yell and Google Maps. Consistent NAP across these directories corroborates your legitimacy and strengthens AI recommendation signals.How to check
Search your practice on RCVS Find a Vet, VetHelpDirect and Yell. Do complete profiles appear? Is your name, address and phone number identical across all listings? Consistency signals legitimacy to AI systems.3 more checks locked
Book a Growth Assessment to unlock the full checklist
Ready to improve your AI visibility?
Get a free AI Discoverability Score and see exactly where your business stands against competitors.
Want the full breakdown? See our industry guide