Service Comparison
AireStream vs Profound
Profound is one of the leading AI-native analytics platforms for brand visibility in AI answers. AireStream is a done-for-you audit that diagnoses why you are or are not recommended, then gives you a prioritised plan (and optional implementation) to close the gap.
Platform
Profound delivery model
Audit
AireStream delivery model
6
AireStream audit categories
Profound
Best for
In-house brand and SEO teams that want a dashboard tracking how AI answer engines describe their brand.
- ✓AI-native platform, purpose-built for AI visibility tracking
- ✓Analytics-first: mention share, citations, sentiment over time
- ✓Suits in-house teams with capacity to act on the data
AireStream
Best for
UK B2B professional service firms that want a one-off audit of their AI visibility, with the option to have the fixes done for them.
- ✓AI visibility across ChatGPT, Claude, Gemini, Perplexity and Copilot
- ✓Done-for-you audit, then optional implementation and retainer
- ✓UK B2B professional services specialism
Feature Comparison
| Feature | Profound | AireStream |
|---|---|---|
| Primary focus | Analytics: tracking how AI engines describe the brand over time | A scoped audit that diagnoses root causes and delivers a prioritised action plan |
| Delivery model | DIY SaaS platform with dashboards and alerts | Done-for-you audit, with optional implementation and optional retainer |
| Engagement shape | Monthly or annual software subscription | One-off audit (Discovery or Strategy), optional add-ons |
| Prompts tracked | User-configured, large prompt set tracked continuously | 100+ bespoke prompts per audit, mapped to 5 buyer-intent categories |
| Scoring framework | Mention share, citations, sentiment | T1/T2/T3/Hallucination/None tier classification per response, across 6 audit categories |
| Root-cause analysis | Surfaces analytics trends; diagnosis and fix priorities are yours | Evidence-scored findings across 6 audit categories with prioritised action plan |
| Implementation | Not included | Optional: schema, citations, content, technical fixes delivered by us or your team |
| First deliverable | Platform onboarding and dashboard access | Audit deck and prioritised action plan within the audit window |
Analytics platform vs audit and plan
Profound is strong at what it does: giving in-house teams a running view of how AI answer engines describe their brand. If you have the headcount to act on that data, it is a useful investment.
AireStream is shaped differently. We do a one-off, scoped audit across 6 categories and give you a prioritised action plan. If you want the fixes done for you, we offer optional implementation. Many of our clients run Profound for tracking and AireStream for the diagnosis and fix work.
Who does the work
Profound's value is in the data; you and your team do the interpretation, prioritisation and execution. Worth it if you have a GEO specialist in seat.
AireStream is a done-for-you service. We run the prompts, score the findings, write the plan, and (if you want) implement the schema, citations and content fixes. You spend time approving work, not running it.
UK professional services specialism
Profound is a horizontal product used across sectors and geographies. AireStream focuses on UK B2B professional service firms: law, accountancy, financial services and consulting. That focus shows up in the prompts we generate, the regulatory signals we audit (FCA, SRA, ICAEW, ICO) and the directories we cover as part of the citation scan.
Frequently Asked Questions
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