AI Visibility Audit
AI Visibility Checklist for UK Recruitment Agencies
20 checks to audit your agency's visibility in ChatGPT, Perplexity, and Claude, covering both hiring clients and job seekers. Check off items as you go and watch your score update live.
20
Checks
29/100
UK avg score
47%
B2B buyers start with AI
Not started
Work through the checks below. Your score updates automatically.
Results update automatically.
Website Clarity
AI systems need to instantly understand your sector focus and who you serve before they'll recommend you for a specific hiring query.
Why it matters
"Best IT recruitment agency in London" is how clients ask AI for help. If your homepage says "We place great people" rather than "Technology recruitment specialists for London scale-ups," AI has no way to match you to that query.How to check
Open your homepage and start a 3-second timer. Can someone immediately identify what sector(s) you recruit for and what type of roles? If not, rewrite your hero headline with your niche front and centre.3 more checks locked
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Trust & Credibility Signals
Recruitment is a trust-first industry. AI systems look for proof of delivery from both the client and candidate perspective.
Why it matters
AI serves two audiences simultaneously, clients and candidates. Agencies with only client-side testimonials miss half the credibility picture. Both-sided social proof signals a well-rounded, trusted agency.How to check
Review your testimonials. Do you have quotes from hiring managers about quality of placements? And separately from candidates about their experience? Both should include full names and companies or job titles.3 more checks locked
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Technical Foundations
Speed and structure matter doubly for recruitment, as most candidates are on mobile, and AI crawlers deprioritise slow or poorly structured sites.
Why it matters
Over 70% of job seekers browse and apply on mobile. A slow site loses candidates before they engage, and AI systems deprioritise slow sites when crawling for citation content.How to check
Go to pagespeed.web.dev and run your homepage URL. Target a mobile score of 90+ and an LCP (Largest Contentful Paint) of under 2.5 seconds. Common fixes: compress images, reduce JavaScript.3 more checks locked
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Content & Authority
Salary guides, market reports, and hiring insights are the content formats that AI systems cite most often for recruitment queries.
Why it matters
"What is the average salary for a data engineer in Manchester?" is asked in AI systems thousands of times a month. An agency with a published salary guide gets cited as the source, and earns inbound enquiries as a result.How to check
Do you have any salary guides, hiring trend reports, or market benchmarks published on your site? If not, produce a single sector-specific guide using your placement data; even a basic PDF drives significant AI citation.3 more checks locked
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AI-Specific Optimisation
Targeted signals that directly improve how often ChatGPT, Perplexity, and Claude recommend your agency by name.
Why it matters
94% of B2B buyers now use AI in purchasing research, and 47% start there before visiting a website. If you've never checked what AI says about your agency, you're flying blind on your single biggest emerging lead source.How to check
Open ChatGPT, Perplexity, and Claude. Ask: "Best [sector] recruitment agencies in [your city]." Ask: "[Your agency name], what are they known for?" Document whether you appear and what's said. This is your AI visibility baseline.3 more checks locked
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