AI Visibility for Recruitment & Executive Search Firms
Hiring managers are asking AI which recruiter to use. Is your firm in the answer?
Businesses looking for specialist recruiters now ask AI tools before they call anyone. AireStream makes sure your firm is who they find - positioned for the sectors and roles you fill best.
Book a Free Growth Assessment30-minute call. No pitch. No obligation.
Buyers in your sector are asking AI this right now
Recruitment has always been a relationship business - but the first relationship now often begins with AI. Hiring managers and HR directors researching recruiters increasingly ask ChatGPT to shortlist specialist agencies before making contact. The firms that appear in those answers start with a significant trust advantage before a single conversation has taken place.
"Which recruitment agency in London specialises in placing senior finance professionals?"
"Recommend a tech recruiter in Manchester for permanent software engineering roles"
"Best executive search firm in the UK for C-suite appointments in manufacturing"
"Which HR recruiter specialises in placing People Directors in the charity sector?"
These are the answers shaping your prospective clients' shortlists - before they ever visit your website.
What AI invisibility costs recruitment firms
Hiring managers shortlist before they pick up the phone
Businesses looking for a recruiter don't call the first agency they can think of - they research options first. AI tools have become a key part of that research. If your firm isn't in the AI's answer when a hiring manager asks for a specialist recruiter in your niche, you're not in the running.
Generalist positioning loses to specialist clarity
AI tools match recruiters to queries by specificity. A firm that places finance professionals across FS, fintech, and private equity but doesn't make each specialism clearly structured online will be overlooked in favour of more explicitly positioned competitors. Broad positioning works against you in AI recommendations.
Slow follow-up on inbound enquiries loses mandates
Hiring managers reaching out to multiple agencies make decisions quickly. Firms that acknowledge and qualify inbound enquiries within minutes secure more initial conversations - and more mandates - than those whose process relies on callbacks later in the day.
How AireStream helps recruitment firms
AireStream runs a GEO (Generative Engine Optimisation) programme specifically for recruitment and executive search firms - ensuring AI tools recommend you when hiring managers and HR directors search for specialist recruitment support in your sectors.
- AI visibility audit: 100+ prompts across ChatGPT, Claude, and Gemini covering your specialist sectors, job functions, and geographies
- Specialism clarity: content and structure review ensuring your placement niche is unambiguously understood by AI models
- Credibility and track record signals: case studies, placement examples, and schema implementation that give AI confidence to recommend your firm
- Competitor analysis: see which agencies appear in your core recruitment niche and identify the positioning gaps you can close
- Pro tier: speed-to-lead system ensuring every new business enquiry is acknowledged and qualified within 5 minutes
Start with a free Growth Assessment - no commitment required.
Key terminology
Generative Engine Optimisation (GEO) is the practice of optimising a business's online presence so that AI-powered tools - such as ChatGPT and Google's AI Overviews - recommend it in response to relevant queries.
AI search visibility is a measure of how frequently and prominently a business appears in AI-generated answers when relevant questions are asked.
Speed to lead is the elapsed time between a prospect submitting an enquiry and receiving a meaningful response from the business - a metric with a direct and significant impact on conversion rate.
Common questions from recruitment firms
Start With Clarity, Not a Contract
Book a free Growth Assessment and decide if implementation makes sense.
Book a Free Growth Assessment30-minute call. No pitch. No obligation.
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