Service Comparison
AireStream vs DIY GEO
You can absolutely run GEO in-house. The question is whether your team has the months it takes to build the methodology, the prompt library and the scoring framework. AireStream compresses that work into a scoped audit with a prioritised action plan you can implement yourselves.
Months
Typical in-house ramp time
Weeks
AireStream audit delivery
6
Audit categories covered
Verdict
Which Is the Right Fit
DIY GEO
Best for
Firms with in-house SEO or GEO capability and time to build methodology from first principles.
- Zero consultancy spend
- Full internal ownership of methodology
- Suits teams with a dedicated specialist already in seat
AireStream
Best for
UK B2B professional service firms that want a one-off audit of their AI visibility, with the option to have the fixes done for them.
- AI visibility across ChatGPT, Claude, Gemini, Perplexity and Copilot
- Done-for-you audit and three-month programme, then optional implementation
- UK B2B professional services specialism
Feature Comparison
Feature Comparison
| Feature | DIY GEO | AireStream |
|---|---|---|
| Primary focus | Whatever your in-house team prioritises | AI visibility across ChatGPT, Claude, Gemini, Perplexity and Copilot |
| Delivery model | Your time, your team, your tools | Done-for-you audit with a prioritised action plan |
| Engagement shape | Zero external cost, significant internal time | Three-month programme, or the audit outright, with optional implementation |
| Time to a scored diagnosis | Typically months: methodology design, prompt list, scoring, execution | Weeks: structured audit delivered within the audit window |
| Methodology | What you build from public writeups and trial and error | 100+ bespoke prompts across 5 AI platforms, tier-classified, scored against 6 categories |
| Prioritisation | Your call | Action plan ranked by effort and impact |
| First deliverable | Whatever your team ships first | Audit deck and prioritised action plan within the audit window |
What You Get from an Audit
A Strategy Audit investigates all five categories (AI Visibility, Entity and Schema, Technical Foundations, Content and Structure, Citations and Authority) in full depth across 73 components, and delivers findings and prioritised recommendations. An Advantage Audit adds Competitive Intelligence: it runs that same full-depth audit on up to three competitors, scoring all 73 components against each of them, and delivers a share-of-voice benchmark and a competitive displacement playbook. Either can be bought outright, or taken as a three-month programme that adds an Implementation Checklist, named support and a month-three re-test.
The audit's real value is not the prompts or the dashboard; it is the diagnosis. The plan tells you what to fix first, how much effort each fix takes, and which fixes unlock the highest visibility gain. You can then implement it yourselves.
When DIY Is the Right Call
If you have a dedicated GEO specialist in seat, capacity to build a 100-prompt methodology, and an internal developer who understands JSON-LD, DIY is a rational choice.
If any of those are missing, the audit saves you the research and gives your team a starting line instead of a blank page.
Hybrid Model
Most of our DIY-inclined clients buy the audit and implement the plan themselves. We provide the diagnosis, the scored components, the JSON-LD starting points and the content direction; their team ships the work. That is often the most cost-effective path.
FAQ
Common Questions
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Key Terminology
Generative Engine Optimisation (GEO) is the practice of optimising a business's online presence so that AI-powered tools - such as ChatGPT and Google's AI Overviews - recommend it in response to relevant queries.
Schema markup is structured data code added to a website that tells AI tools and search engines exactly what a business is, what it does, and who it serves.
AI trust signals are the verifiable indicators of credibility, consistency, and authority that AI tools evaluate before recommending a business in their responses.
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