Can we just buy the audit and implement it ourselves?

Yes. Many of our clients do exactly that. Implementation is sold separately; you can take our audit and plan and have your internal team or existing agency execute it.

What if we have no in-house SEO or GEO capability?

Then the bundle (audit plus implementation) is usually the better fit. The Growth Assessment call covers which option suits your situation.

What does the audit give us that a Google search would not?

A structured, scored view of 35 or 83 components across 5 AI platforms, mapped to your buyer journey, prioritised by effort and impact. Not something you can assemble from blog posts.

Service Comparison

AireStream vs DIY GEO

You can absolutely run GEO in-house. The question is whether your team has the months it takes to build the methodology, the prompt library and the scoring framework. AireStream compresses that work into a scoped audit with a prioritised action plan you can implement yourselves.

Months

Typical in-house ramp time

Weeks

AireStream audit delivery

Audit categories covered

DIY GEO

Best for

Firms with in-house SEO or GEO capability and time to build methodology from first principles.

✓Zero consultancy spend
✓Full internal ownership of methodology
✓Suits teams with a dedicated specialist already in seat

AireStream

Best for

UK B2B professional service firms that want a one-off audit of their AI visibility, with the option to have the fixes done for them.

✓AI visibility across ChatGPT, Claude, Gemini, Perplexity and Copilot
✓Done-for-you audit, then optional implementation and retainer
✓UK B2B professional services specialism

Feature Comparison

Feature	DIY GEO	AireStream
Primary focus	Whatever your in-house team prioritises	AI visibility across ChatGPT, Claude, Gemini, Perplexity and Copilot
Delivery model	Your time, your team, your tools	Done-for-you audit with a prioritised action plan
Engagement shape	Zero external cost, significant internal time	One-off audit (Discovery or Strategy), optional implementation and retainer
Time to a scored diagnosis	Typically months: methodology design, prompt list, scoring, execution	Weeks: structured audit delivered within the audit window
Methodology	What you build from public writeups and trial and error	100+ bespoke prompts across 5 AI platforms, tier-classified, scored against 6 categories
Prioritisation	Your call	Action plan ranked by effort and impact
First deliverable	Whatever your team ships first	Audit deck and prioritised action plan within the audit window

What you get from an audit

A Discovery Audit covers 5 of our 6 categories (AI Visibility, Entity and Schema, Technical Foundations, Content and Structure, Citations and Authority) across 35 components and delivers a prioritised action plan. A Strategy Audit covers all 6 categories in full depth, including Competitive Intelligence, across 83 components.

The audit's real value is not the prompts or the dashboard; it is the diagnosis. The plan tells you what to fix first, how much effort each fix takes, and which fixes unlock the highest visibility gain. You can then implement it yourselves.

The audit roadmap is what you would otherwise spend months figuring out. You can still do the work in-house; you just do not have to build the map.

When DIY is the right call

If you have a dedicated GEO specialist in seat, capacity to build a 100-prompt methodology, and an internal developer who understands JSON-LD, DIY is a rational choice.

If any of those are missing, the audit saves you the research and gives your team a starting line instead of a blank page.

Hybrid model

Most of our DIY-inclined clients buy the audit and implement the plan themselves. We provide the diagnosis, the scored components, the JSON-LD starting points and the content direction; their team ships the work. That is often the most cost-effective path.

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Key Terminology

Generative Engine Optimisation(GEO)

Generative Engine Optimisation (GEO) is the practice of optimising a business's online presence so that AI-powered tools - such as ChatGPT and Google's AI Overviews - recommend it in response to relevant queries.

Schema Markup

Schema markup is structured data code added to a website that tells AI tools and search engines exactly what a business is, what it does, and who it serves.

AI Trust Signals

AI trust signals are the verifiable indicators of credibility, consistency, and authority that AI tools evaluate before recommending a business in their responses.

See where your firm stands in AI search

Run your free AI Discoverability Score in under a minute, then book a Growth Assessment to walk through the results and your audit options.

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