Service Comparison
AireStream vs Semrush
Semrush is the world's leading Google SEO platform and now includes an AI Visibility Toolkit. AireStream is a done-for-you AI visibility audit built for UK B2B professional service firms who want a prioritised plan, not another dashboard to read.
25–50
Prompts per Semrush AI Toolkit tier
100+
Bespoke prompts per AireStream audit
6
AireStream audit categories
Semrush
Best for
In-house SEO teams that want a self-serve dashboard covering Google rankings and AI mention tracking.
- ✓Established Google SEO platform with keyword and backlink data
- ✓AI Visibility Toolkit tracks mentions in AI Overviews, Gemini and ChatGPT Search
- ✓Monthly subscription, in-house team runs the work
AireStream
Best for
UK B2B professional service firms that want a one-off audit of their AI visibility, with the option to have the fixes done for them.
- ✓AI visibility across ChatGPT, Claude, Gemini, Perplexity and Copilot
- ✓Done-for-you audit, then optional implementation and retainer
- ✓UK B2B professional services specialism
Feature Comparison
| Feature | Semrush | AireStream |
|---|---|---|
| Primary focus | Google rankings, keyword and backlink research, plus AI mention tracking | A one-off AI visibility audit with a prioritised action plan |
| Delivery model | DIY SaaS, your team interprets the dashboard and runs the fixes | Done-for-you audit, then optional implementation by us or your team |
| Engagement shape | Monthly subscription, cancel anytime | One-off audit (Discovery or Strategy), with optional implementation and optional retainer |
| Prompts tracked | 25 custom prompts on the standalone plan, 50 on Semrush One Starter | 100+ bespoke prompts generated for each audit, mapped to 5 buyer-intent categories |
| AI platforms covered | Google AI Overviews, AI Mode, Gemini and ChatGPT Search | ChatGPT, Claude, Gemini, Perplexity and Copilot, with web search on and off |
| Scoring depth | Mention count, sentiment, share of voice | T1 (primary recommendation), T2 (listed), T3 (passing mention), Hallucination or None, per platform |
| Root-cause analysis | Surfaces gaps and technical issues in the dashboard | Evidence-scored findings across 6 audit categories with a prioritised action plan |
| Citations and directories | Not a primary feature | Off-site citation scan with NAP consistency across major UK and global directories |
| First deliverable | A login and dashboard access | Audit deck and prioritised action plan within the audit window |
Tracking vs fixing
Semrush and the AI Visibility Toolkit are built to measure. You log in, plug in your brand, and get a dashboard showing how often AI tools mention you and how you compare to competitors. That baseline is valuable.
AireStream is built to close the gap the dashboard surfaces. A one-off audit tests 100+ bespoke prompts across ChatGPT, Claude, Gemini, Perplexity and Copilot, then diagnoses why your firm is or is not being recommended, across 6 audit categories: AI Visibility, Entity and Schema, Technical Foundations, Content and Structure, Citations and Authority and Competitive Intelligence. You leave with a prioritised action plan, not a login.
Prompt design and scoring depth
Semrush's AI Visibility Toolkit lets you monitor 25 to 50 prompts you either pick or pull from a prompt database. Scoring is mention count, sentiment and share of voice.
AireStream generates 100 bespoke prompts per audit, mapped to 5 buyer-intent categories with quotas for geographic modifiers and competitor balance. Every response is tier-classified: T1 primary recommendation, T2 listed, T3 passing mention, Hallucination or None. That distinction matters: being named first once is worth more than being named last ten times.
The UK professional services difference
Regulated sectors have specific visibility requirements. FCA-regulated financial advisers need their FCA number correctly associated. Law firms need SRA number and practising area recognised. Accountants need ICAEW or ACCA membership signals indexed.
Semrush treats every site the same. AireStream is built around the trust signals, regulatory directories and credential formats that drive recommendations in UK professional services.
Frequently Asked Questions
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ArticleWhy Is My Website Traffic Up But Sales Are Down?Stable traffic and rankings can hide a deeper issue: buyers now complete research inside AI interfaces before they ever click through to your site.
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Key Terminology
GEO (Generative Engine Optimisation) and SEO (Search Engine Optimisation) are both disciplines for improving online discoverability, but they target different systems: GEO targets AI-generated answers, while SEO targets ranked search results.
AI answer engines are AI-powered tools that respond to user queries with generated answers rather than ranked lists of links - including ChatGPT, Google AI Overviews, and Claude.
AI search visibility is a measure of how frequently and prominently a business appears in AI-generated answers when relevant questions are asked.
See where your firm stands in AI search
Run your free AI Discoverability Score in under a minute, then book a Growth Assessment to walk through the results and your audit options.