How to Get Your Business Recommended by Google Gemini
Gemini is Google's AI assistant, integrated across Search, Gmail, and Google Workspace. Appearing in its recommendations puts your firm in front of professionals throughout their working day.
Gemini is Google's multimodal AI assistant, available through Google Search, the Gemini app, and embedded across Google Workspace tools including Gmail, Docs, and Meet. As Google integrates Gemini more deeply into its ecosystem, it becomes an increasingly important channel for professional recommendations, particularly for B2B audiences already embedded in Google's productivity tools.
How Gemini Selects Businesses to Recommend
Gemini draws on Google's search index, Knowledge Graph, and, where applicable, real-time search results. Like AI Overviews, it privileges sources with strong E-E-A-T signals, clear entity definitions, and structured factual content. Businesses with well-maintained Google Business Profiles, strong organic search presence, and schema-marked pages have the strongest foundation for Gemini recommendations.
What to Optimise for Gemini
Google Business Profile
For local and sector-specific queries, a complete and well-maintained Google Business Profile is one of the strongest signals Gemini has access to. This includes business categories, services listed, review volume, and regular updates.
Knowledge Graph Presence
Businesses with entries in or linked to Google's Knowledge Graph have a higher probability of being surfaced by Gemini. Structured data, consistent entity information across the web, and authoritative external references all contribute to Knowledge Graph inclusion.
Workspace Integration Context
Gemini in Gmail and Docs can reference business information when users ask for recommendations or look up contacts. Businesses that appear prominently in Google Search, Maps, and Business listings are more likely to surface in Workspace-embedded queries.
Core Google SEO Foundations
Gemini inherits the same quality signals as Google Search. Core Web Vitals, mobile optimisation, authoritative backlinks, and structured content are the baseline requirements for consistent inclusion in Gemini recommendations.
UK Adoption Context
Google Workspace is widely used across UK professional services, making Gemini's integration into Gmail and Docs particularly relevant for B2B buyers. As Gemini expands its assistant capabilities, businesses with strong Google ecosystem presence will have a significant advantage in UK market recommendations.
Key Terminology
AI Overviews are AI-generated summaries that appear at the top of Google search results, synthesising information from multiple sources to directly answer the user's query.
Generative Engine Optimisation (GEO) is the practice of optimising a business's online presence so that AI-powered tools - such as ChatGPT and Google's AI Overviews - recommend it in response to relevant queries.
AI search ranking refers to how AI tools order and prioritise the businesses, content, or information they include in generated responses - determining not just whether you appear, but how prominently.