Will an AireStream audit help our Google rankings too?

Indirectly, yes. Entity clarity, schema completeness and trust signals are inputs both to AI tools and to Google. We do not replace SEO, but our audit often surfaces fixes that benefit both.

Do we need to cancel Ahrefs to work with AireStream?

No. They do different jobs. Keep Ahrefs for backlink and keyword work. Use AireStream for the audit and the AI visibility fixes.

How long does an audit take?

Scope varies between the Discovery and Strategy tiers. The Growth Assessment call covers timelines and which audit fits your stage.

Service Comparison

AireStream vs Ahrefs

Ahrefs is one of the most powerful backlink and keyword research tools in SEO. AireStream is built for a different job: a one-off audit of how ChatGPT, Claude, Gemini and Perplexity describe your firm, with a prioritised plan to fix the gaps.

7T+

URLs in Ahrefs index

AireStream audit categories

B2B service firm focus

Ahrefs

Best for

In-house SEO teams that need deep backlink data, competitor analysis and keyword research for Google.

✓Industry-leading backlink database
✓Keyword explorer and content gap analysis
✓Site audit and rank tracking for Google

AireStream

Best for

UK B2B professional service firms that want a one-off audit of their AI visibility, with the option to have the fixes done for them.

✓AI visibility across ChatGPT, Claude, Gemini, Perplexity and Copilot
✓Done-for-you audit, then optional implementation and retainer
✓UK B2B professional services specialism

Feature Comparison

Feature	Ahrefs	AireStream
Primary focus	Backlink analysis and keyword research for Google	AI visibility across ChatGPT, Claude, Gemini, Perplexity and Copilot
Delivery model	DIY SaaS platform, interpreted and actioned by your team	Done-for-you audit, then optional implementation by us or your team
Engagement shape	Monthly subscription, cancel anytime	One-off audit (Discovery or Strategy), with optional implementation and optional retainer
Tracks AI visibility	✗ Not built for AI search monitoring	✓ Core focus across 100+ bespoke prompts and 5 AI platforms
UK professional services knowledge	Generic across industries and markets	Specialism in law, accountancy, financial services and consulting
Measurement framework	Keyword rankings, organic traffic, Domain Rating	AI Discoverability Score across 6 audit categories with evidence-scored findings
First deliverable	A login and dashboard access	Audit deck and prioritised action plan within the audit window

Two different jobs

Ahrefs helps you rank higher on Google. It is best in class for backlinks, competitor backlink analysis and keyword research. If your growth problem is Google traffic, Ahrefs belongs in your stack.

AireStream helps you get recommended by AI tools. ChatGPT, Claude, Gemini and Perplexity rely on different signals than Google's ranking algorithm: entity clarity, schema completeness, citation quality and structured content. Those are the signals our 6-category audit measures and fixes.

Tracking vs fixing

Ahrefs is a measurement platform. It shows you the numbers; the interpretation, prioritisation and execution are yours to run.

AireStream is a done-for-you audit. We generate 100+ bespoke prompts mapped to your buyer journey, score your firm across 6 categories (AI Visibility, Entity and Schema, Technical Foundations, Content and Structure, Citations and Authority, Competitive Intelligence), and deliver a prioritised action plan. Implementation is available as an optional add-on.

Ahrefs is right if you have an SEO team to run the work. AireStream is right if you want the audit and the fixes delivered for you.

Do you need both?

For many clients, yes. SEO and GEO are different disciplines but overlap on schema, content structure and entity clarity. If you already run Ahrefs, the findings from an AireStream audit will strengthen your Google performance as well as your AI visibility.

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Key Terminology

Generative Engine Optimisation(GEO)

Generative Engine Optimisation (GEO) is the practice of optimising a business's online presence so that AI-powered tools - such as ChatGPT and Google's AI Overviews - recommend it in response to relevant queries.

AI Search Visibility

AI search visibility is a measure of how frequently and prominently a business appears in AI-generated answers when relevant questions are asked.

AI Search Ranking

AI search ranking refers to how AI tools order and prioritise the businesses, content, or information they include in generated responses - determining not just whether you appear, but how prominently.

See where your firm stands in AI search

Run your free AI Discoverability Score in under a minute, then book a Growth Assessment to walk through the results and your audit options.

Get My Free AI Score Book a Free Growth Assessment