Service Comparison
AireStream vs Kaizen
Kaizen is a respected UK SEO and content agency serving mid-market brands. AireStream is a one-off, specialist AI visibility audit focused on how ChatGPT, Claude, Gemini and Perplexity describe your firm.
SEO + content
Kaizen's retainer model
GEO audit
AireStream's engagement
UK
B2B service firm specialism
Kaizen
Best for
Mid-market brands that want an integrated SEO, content and digital PR retainer.
- ✓Integrated SEO, content and digital PR retainer
- ✓Suits mid-market and consumer brands
- ✓Multi-channel output with dedicated account team
AireStream
Best for
UK B2B professional service firms that want a one-off audit of their AI visibility, with the option to have the fixes done for them.
- ✓AI visibility across ChatGPT, Claude, Gemini, Perplexity and Copilot
- ✓Done-for-you audit, then optional implementation and retainer
- ✓UK B2B professional services specialism
Feature Comparison
| Feature | Kaizen | AireStream |
|---|---|---|
| Primary focus | Integrated SEO, content and digital PR retainer | One-off AI visibility audit with a prioritised action plan |
| Delivery model | Monthly retainer with account team and content pipeline | Done-for-you audit, with optional implementation and optional retainer |
| Engagement shape | Ongoing retainer, typical term 6–12 months | One-off audit (Discovery or Strategy), optional add-ons |
| Typical buyer | Mid-market brands, often consumer-facing | UK B2B professional service firm, typically GBP 500k to 10m revenue |
| AI visibility specialism | ~ Emerging capability inside a broader SEO retainer | ✓ Core specialism across 100+ bespoke prompts and 5 AI platforms |
| Measurement framework | SEO KPIs: traffic, rankings, digital PR links | AI Discoverability Score across 6 audit categories with evidence-scored findings |
| First deliverable | Retainer kickoff and campaign roadmap | Audit deck and prioritised action plan within the audit window |
Specialist audit vs integrated retainer
Kaizen's retainer bundles SEO, content production and digital PR. For consumer and mid-market brands that need all three, that is a sensible model.
AireStream is narrower by design. We do one thing: audit how AI tools describe your firm, across 6 categories, and deliver a prioritised plan. You can run that plan in-house, pass it to Kaizen, or take our optional implementation.
Who this comparison favours
If your firm is a consumer brand needing broad content and PR support, Kaizen's model fits.
If you are a UK B2B service firm and the question you want answered is 'why do AI tools not recommend us and what is the fastest way to fix it?', AireStream is purpose-built for that.
Frequently Asked Questions
Related Articles
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ArticleWhy Is My Website Traffic High But No Enquiries?High traffic with no enquiries is not a conversion problem. Buyers decide before they arrive, inside AI tools and peer networks your analytics cannot track.
ArticleIf AI Can't Explain What You Do, Your Customers Won't EitherAI is changing how people find and choose businesses. When AI can't describe your business clearly, customers won't figure it out on their own.
Key Terminology
Generative Engine Optimisation (GEO) is the practice of optimising a business's online presence so that AI-powered tools - such as ChatGPT and Google's AI Overviews - recommend it in response to relevant queries.
AI search visibility is a measure of how frequently and prominently a business appears in AI-generated answers when relevant questions are asked.
Speed to lead is the elapsed time between a prospect submitting an enquiry and receiving a meaningful response from the business - a metric with a direct and significant impact on conversion rate.
See where your firm stands in AI search
Run your free AI Discoverability Score in under a minute, then book a Growth Assessment to walk through the results and your audit options.