Service Comparison

AireStream vs Kaizen

Kaizen is a respected UK SEO and content agency serving mid-market brands. AireStream is a one-off, specialist AI visibility audit focused on how ChatGPT, Claude, Gemini and Perplexity describe your firm.

SEO + content

Kaizen's retainer model

GEO audit

AireStream's engagement

B2B service firm specialism

Verdict

Which Is the Right Fit

Kaizen

Best for

Mid-market brands that want an integrated SEO, content and digital PR retainer.

Integrated SEO, content and digital PR retainer
Suits mid-market and consumer brands
Multi-channel output with dedicated account team

AireStream

Best for

UK B2B professional service firms that want a one-off audit of their AI visibility, with the option to have the fixes done for them.

AI visibility across ChatGPT, Claude, Gemini, Perplexity and Copilot
Done-for-you audit and three-month programme, then optional implementation
UK B2B professional services specialism

Feature Comparison

Feature	Kaizen	AireStream
Primary focus	Integrated SEO, content and digital PR retainer	One-off AI visibility audit with a prioritised action plan
Delivery model	Monthly retainer with account team and content pipeline	Done-for-you audit and three-month programme, with optional implementation
Engagement shape	Ongoing retainer, typical term 6–12 months	Three-month programme, or the audit outright, with optional add-ons
Typical buyer	Mid-market brands, often consumer-facing	UK B2B professional service firm, typically GBP 500k to 10m revenue
AI visibility specialism	~ Emerging capability inside a broader SEO retainer	Core specialism across 100+ bespoke prompts and 5 AI platforms
Measurement framework	SEO KPIs: traffic, rankings, digital PR links	AI Discoverability Score across 6 audit categories with evidence-scored findings
First deliverable	Retainer kickoff and campaign roadmap	Audit deck and prioritised action plan within the audit window

Specialist Audit vs Integrated Retainer

Kaizen's retainer bundles SEO, content production and digital PR. For consumer and mid-market brands that need all three, that is a sensible model.

AireStream is narrower by design. We do one thing: audit how AI tools describe your firm, across 6 categories, and deliver a prioritised plan. You can run that plan in-house, pass it to Kaizen, or take our optional implementation.

Who This Comparison Favours

If your firm is a consumer brand needing broad content and PR support, Kaizen's model fits.

If you are a UK B2B service firm and the question you want answered is 'why do AI tools not recommend us and what is the fastest way to fix it?', AireStream is purpose-built for that.

FAQ

Common Questions

Yes. We run alongside retained SEO or content agencies. We deliver the audit; your existing agency can execute against our plan, or we can run the implementation.

Some can. Most are still assembling the methodology. If AI visibility is critical to your pipeline, a focused specialist audit is usually faster and more rigorous than waiting for a generalist team to skill up.

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Key Terminology

Generative Engine Optimisation(GEO)

Generative Engine Optimisation (GEO) is the practice of optimising a business's online presence so that AI-powered tools - such as ChatGPT and Google's AI Overviews - recommend it in response to relevant queries.

AI Search Visibility

AI search visibility is a measure of how frequently and prominently a business appears in AI-generated answers when relevant questions are asked.

Speed to Lead

Speed to lead is the elapsed time between a prospect submitting an enquiry and receiving a meaningful response from the business - a metric with a direct and significant impact on conversion rate.

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