AireStream

    AI Visibility for Conveyancing Solicitors

    Help Home Movers Find Your Firm When They Ask AI for Conveyancing Solicitors

    See whether AI tools name your firm for the transactions and areas you cover, check how your fees and accreditations come across, and get a ranked list of fixes.

    Book a Free Growth Assessment

    Free 30-minute call. We test 25 questions in ChatGPT first. No obligation.

    Example Questions

    Questions Your Buyers Could Ask AI

    Home buyers and sellers often choose a conveyancer quickly, sometimes on an estate agent's suggestion, sometimes after comparing quotes. Some now ask ChatGPT, Gemini or Google AI Overviews to suggest a conveyancing solicitor for their purchase, sale or remortgage. Those tools can only describe your firm accurately if your fees, transaction types, areas covered and accreditations, such as the Law Society's Conveyancing Quality Scheme, are easy to find. The questions below illustrate what we test.

    "Which conveyancing solicitor in Bristol is best for a first-time buyer?"

    "Recommend a fast conveyancer for a chain-free purchase in Leeds"

    "Best fixed-fee conveyancing solicitor for a leasehold flat in London"

    "Which conveyancing firm near Nottingham has good reviews for remortgages?"

    Illustrative examples, not measured search volumes. A free Growth Assessment tests questions like these for your business.

    The Cost

    What AI Invisibility Costs Conveyancing Solicitors

    Movers Compare Conveyancers Before Asking for a Quote

    A buyer or seller who asks an AI tool for a conveyancer gets a few names back. If your firm isn't one of them, you may never reach the quote-comparison stage, and the client instructs a firm the AI did mention.

    Hard-to-Find Fees Make You Hard to Compare

    SRA-regulated firms already publish price information for residential conveyancing. If it sits in a PDF or behind a quote form, AI tools have less to work with when someone asks about fixed fees or leasehold costs, and may describe a competitor whose pricing is easier to read.

    Leasehold, New Build and Remortgage Work Gets Lumped Together

    If your site describes conveyancing as a single service, AI tools can't tell whether you handle leasehold flats, new builds, shared ownership or remortgages. A firm that explains each transaction type is easier to match to a specific question.

    What We Do

    How AireStream Helps Conveyancing Solicitors

    AireStream tests the questions movers ask about your transaction types and areas, shows you which firms are named instead, and gives you a prioritised plan your team can work through.

    • Transaction-type testing: questions covering purchases, sales, remortgages, leasehold and new builds in the areas you serve.
    • AI Visibility Benchmark: 100 buyer questions across ChatGPT, Claude, Gemini, Perplexity and Copilot, showing how often your firm is named and which conveyancers appear instead.
    • Audit and Implementation Checklist: 73 components scored, with fixes for fee presentation, transaction pages, accreditation details, lender panel information and review profiles.
    • Re-test at month three: on a programme we re-score all 73 components against your baseline and walk you through what moved.
    Book a Free Growth Assessment

    Free 30-minute call: your AI Visibility Score and what is most likely holding you back. No obligation.

    Original Research

    We Tested 110 Law Firms For AI Discoverability. 50% Failed.

    We analysed 110 UK law firm websites for AI discoverability. Only 50% scored above 60 out of 100, and one in six is fully invisible to AI search.

    Mar 8, 202612 min read
    Read the Study

    Glossary

    Key Terminology

    AI SEO

    AI SEO is the practice of getting a business recommended by AI search engines such as ChatGPT, Claude, Gemini, Perplexity and Copilot.

    AI Search Visibility

    AI search visibility is a measure of how frequently and prominently a business appears in AI-generated answers when relevant questions are asked.

    AI Citation Gap

    The AI citation gap is the difference between what a business actually offers and what AI tools report about it when responding to relevant queries.

    View all glossary terms

    FAQ

    Common Questions from Conveyancing Solicitors

    Often, yes. Ask ChatGPT for a conveyancing solicitor for a purchase in a named town and it usually names firms, sometimes with an indication of price or turnaround. The firms named, and the details given, vary between tools and over time. The free AI Visibility Snapshot gives a quick automated read of your homepage as a starting point.

    Yes, though the questions differ. Residential questions tend to be about location, price and speed. Commercial questions are more specific, such as lease assignments or portfolio transactions, and suit firms that publish clear examples of similar deals.

    You can start free with the AI Visibility Snapshot or a 30-minute Growth Assessment. Paid options include the AI Visibility Benchmark, the three-month AI Strategy Programme at £1,400 a month or £3,000 as a one-off audit, and the AI Advantage Programme at £2,000 a month or £4,800 as a one-off audit. Current Benchmark pricing and terms are on our services page.

    SRA-regulated firms must publish price and service information for residential conveyancing. Presenting it clearly on a web page, rather than only in a PDF, also gives AI tools something concrete to draw on. We don't give regulatory advice; your compliance officer should confirm any changes.

    Referral relationships stay important. AI visibility matters for clients who choose their own conveyancer, and for referred clients who look you up before instructing. We can show you how your firm is described for the questions those clients ask before you decide whether to act.

    We don't promise a timeframe, and AI answers can change from one run to the next. On a programme, we re-test all 73 components at month three against your starting baseline, so you can see which changes have registered and which haven't yet.

    You Know Who Your Competitors Are. Do You Know Which Ones AI Is Recommending?

    We'll show you where your business stands in AI recommendations and who appears instead, then where you could improve.

    Book Your Free AI Growth Assessment

    No obligation. A practical conversation about your AI visibility.